Facebook is launching a new content group to work with the film and television industries, and new products on the way will make non-friend and non-public data more available, which should help films and TV shows become even more social, Manager of Strategic Partner Development Nick Grudin said at the Social TV Summit in Bel-Air, Calif., earlier this month.
The good news about hashtags on Facebook, from analytics company Simply Measured, is that 20 percent of posts by Interbrand 100 brands, or the top 100 global brands, are using them. The bad news: Simply Measured saw no “measurable change” in the performance of posts with hashtags and those without.
Brands have an overwhelming presence on Facebook, but has that transferred into the site’s photo-sharing network, Instagram? New figures from Simply Measured show that more brands are becoming hip to Instagram, as 67 percent of the Interbrand 100 (top companies such as Coca-Cola, McDonald’s, and Disney) have a presence on the site, compared with 57 percent in February.
The MTV Movie Awards on April 14 will feature the social network — and not the kind Justin Timberlake starred in. MTV will use Facebook to take viewers and fans behind the scenes of the event, as celebrities will share their experiences and users will be able to watch interviews with the stars through the site.
It seems that brands are not only becoming more hip to social photo-sharing site Instagram (which Facebook purchased last year), but getting smarter about usage. A study by Simply Measured shows how the Interbrand Top 100 Brands (such as Coca-Cola, McDonald’s, and Microsoft) have adopted Instagram. An overwhelming percentage of Instagram photos are shared via Facebook, which drives more engagement than Twitter.
Celebrities had a great year on Facebook in 2012. Rihanna rose up the page charts to be the most popular human-based page on the social network, and several athletes saw their likes go up considerably around the time of the Olympic Games in London. However, Facebook’s popularity among those who don’t have iPhones or Android devices made Facebook for Every Phone the most popular page in 2012, according to Quintly.
President Barack Obama touched on a wide range of subjects in an effort to court young voters Friday in a live interview with MTV from the White House, called “Ask Obama Live: An Interview with the President.”
In the waning days of the 2012 presidential campaign, the content President Barack Obama and Republican nominee Mitt Romney post to Facebook reflects their closing arguments to voters and the demographic each candidate is trying to reach.