Can Facebook users’ likes and interests help determine their ideal chocolate flavors? Cadbury aims to find out, teaming up with Red Agency to launch the Flavour Matcher application on the Cadbury Dairy Milk Facebook page in the coming weeks, as well as the Joy Generator, a vending machine that serves up Facebook users’ ideal flavors after being given access to their profiles.
Interaction with content from media companies on Facebook rose 23 percent between January and April, according to a study of more than 1.74 billion engagements with some 250,000 stories that were shared on the social network, conducted by social media news aggregator NewsWhip.
Music fans have embraced concert-discovery application Bandsintown, and now the company is targeting artists and managers with its new app, Bandsintown Manager, aimed at allowing them to manage their social presences via their devices.
The Gay & Lesbian Alliance Against Defamation and Instagram joined forces on photo campaign #PridePortraits, in which users of the Facebook-owned photo- and video-sharing network are encouraged to post photos of what LGBT (lesbian, gay, bisexual, and transgender) pride means to them.
Facebook is adding a hint of Shazam to its flagship applications for iOS and Android in the form of an optional feature that allows users to use the microphones on their devices and identify songs, television shows, or movies for inclusion in status updates.
Performances of live music are social events, so why shouldn’t the process of booking and scheduling them be social, as well? That’s the premise behind Rabbl, which describes itself as a “social booking platform for crowdsourcing concerts.” And Rabbl recently introduced a way for Facebook users to entice artists to perform in their cities or towns.
It’s good to see that scammers on Facebook have diverse musical tastes: Following the report of a scam promising free Rolling Stones tickets earlier this week, Sophos’ Naked Security blog also shared similar hoaxes involving One Direction and the Tomorrowland electronic music festival in Belgium.