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Applied Web Analytics

Applied Web Analytics Starting July 22, learn a deeper knowledge of traditional web analytics measurement for online marketing and advertising and other digital tools including media and mobile devices. You'll learn how to select key performance indicators to measure your website, set goals and produce results, integrate analytic efforts into your marketing strategy and more. Register now!

Cadbury Taps Australian Facebook Users’ Likes, Interests To Determine Ideal Chocolate Flavors

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Can Facebook users’ likes and interests help determine their ideal chocolate flavors? Cadbury aims to find out, teaming up with Red Agency to launch the Flavour Matcher application on the Cadbury Dairy Milk Facebook page in the coming weeks, as well as the Joy Generator, a vending machine that serves up Facebook users’ ideal flavors after being given access to their profiles.

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Rabbl Adds A Touch Of Facebook To The Process Of Booking Shows For Musical Artists

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Performances of live music are social events, so why shouldn’t the process of booking and scheduling them be social, as well? That’s the premise behind Rabbl, which describes itself as a “social booking platform for crowdsourcing concerts.” And Rabbl recently introduced a way for Facebook users to entice artists to perform in their cities or towns.

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