Local weather alerts from the National Weather Service will now be incorporated into the My Friends’ Weather application from The Weather Channel, as a new extension to the app launched Wednesday.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. Basic-cable network The Weather Channel is testing out Facebook’s open graph climate, teaming up with insurance firm The Travelers Cos. on the My Friends’ Weather application.
