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Mediabistro Webcast

"Vine: Create Quick Social Videos To Market Your Brand" Webcast

Speaker Gemma CravenVine has added sound and motion to the popular microblogging website, Twitter. Learn how to bring your information to life in our Vine webcast on Wednesday, June 19 from 4-5 pm ET. In this one-hour webcast, Gemma Craven (left), EVP, New York group director at Social@Ogilvy will discuss best practices for using the visual social platform and share some of her team's successful vine videos. Register here.

How A Company Gained Younger Customers Through Facebook Marketing

Lifeway

Probiotic yogurt products that are aimed at digestive health aren’t always the most exciting things. However, Lifeway Foods has used Facebook to not only grow awareness of the brand, but to market to younger customers. Lifeway CEO Julie Smolyansky told AllFacebook that since the company established a presence on the social network, more young adults are purchasing its products.

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Musical Artists’ Facebook Pages Prompting Users To ‘Listen Using MySpace’

ListenButtonMySpacePopupTeaser

Facebook introduced its listen button for musical artists’ pages last April, and last September, former social network juggernaut MySpace announced the ability for its users to sign in using Facebook or Twitter. Now, it appears that those two features are intertwined for some users, as Blink Account Manager Hagar Refael spotted the option to “listen using MySpace” when hovering over the listen button on the Facebook page for musician Steve Aoki.

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