Take a close look at Social Gaming Network’s story, and you will see how social games are evolving away from a focus on Facebook-only games. SGN is rising as a multiplatform social game developer, while Facebook-focused Zynga has been declining rapidly. SGN is even hiring the talent that was laid off by Zynga.
Probiotic yogurt products that are aimed at digestive health aren’t always the most exciting things. However, Lifeway Foods has used Facebook to not only grow awareness of the brand, but to market to younger customers. Lifeway CEO Julie Smolyansky told AllFacebook that since the company established a presence on the social network, more young adults are purchasing its products.
Much has been made in the tech and social media news circles regarding Facebook’s eventual demise because teenagers don’t make up a large group on the social network. Brittany Darwell, co-editor of sister site Inside Facebook, wrote that just because teenagers aren’t on Facebook now doesn’t mean that they won’t sign up in the future.
Facebook introduced its listen button for musical artists’ pages last April, and last September, former social network juggernaut MySpace announced the ability for its users to sign in using Facebook or Twitter. Now, it appears that those two features are intertwined for some users, as Blink Account Manager Hagar Refael spotted the option to “listen using MySpace” when hovering over the listen button on the Facebook page for musician Steve Aoki.
Not long after Facebook Co-Founder and CEO Mark Zuckerberg announced the redesign of News Feed, several social media, Web, search, and design experts shared their thoughts with AllFacebook. While some love the News Feed’s visual aspects, others worry about what this could mean for pages, as many users may navigate directly to the all friends feed.
Facebook is the big bang in the universe of social networking. Sure, MySpace and LiveJournal had slightly better than primordial existences before the days of Mark Zuckerberg, but they never held a candle to Facebook’s massive user base, and they weren’t nearly as ubiquitous as the social network quickly became.
The sentiment on Wall Street following Facebook’s fourth-quarter earnings call Wednesday was more negative than positive, with many analysts pointing to the social network’s staggering spending forecast for 2013 in lowering their ratings.