MySpace

How A Company Gained Younger Customers Through Facebook Marketing

Lifeway

Probiotic yogurt products that are aimed at digestive health aren’t always the most exciting things. However, Lifeway Foods has used Facebook to not only grow awareness of the brand, but to market to younger customers. Lifeway CEO Julie Smolyansky told AllFacebook that since the company established a presence on the social network, more young adults are purchasing its products.

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Musical Artists’ Facebook Pages Prompting Users To ‘Listen Using MySpace’

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Facebook introduced its listen button for musical artists’ pages last April, and last September, former social network juggernaut MySpace announced the ability for its users to sign in using Facebook or Twitter. Now, it appears that those two features are intertwined for some users, as Blink Account Manager Hagar Refael spotted the option to “listen using MySpace” when hovering over the listen button on the Facebook page for musician Steve Aoki.

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Is Billionaire Mark Cuban’s Anger At Facebook Misguided?

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Billionaire Mark Cuban, owner of the National Basketball Association‘s Dallas Mavericks, is quite displeased with Facebook’s page algorithm. Angered that only a fraction of Mavericks fans are seeing posts, Cuban is getting serious about moving more of his business from Facebook to Twitter and other social media sites. However, analytics platform PageLever feels that Cuban’s claims don’t exactly hold much weight.

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