The retail industry continues to thrive on Facebook, as retailers have achieved click-through rates in the first nine months of 2013 that were 3.75 times higher than the same period in 2012, and they are averaging a 152 percent return on investment, according to a study of more than 150 billion impressions from 100 retailers by Facebook social marketing platform Nanigans.
Facebook social marketing platform Nanigans Thursday announced the launch of a value-added reseller program, and its three launch partners are integrated digital marketing firm AMP Agency, data-driven digital agency Merkle, and real-time media-trading desk Varick Media Management.
Facebook Monday announced several updates to its page post link ads, including the ability for brands to customize images, the ability to create these units directly via the social network’s self-serve ad-creation tool, and the ability to choose between right-hand-side domain ads and unpublished page post link ads (dark posts) in the News Feed.
STUDY: News Feed Page Post Ads Deliver 26X More ROI, 20X Greater CTR Than Facebook Right-Hand-Side Ads
Page post ads in Facebook’s News Feed are becoming the ad unit of choice for marketers on the social network, mainly due to their return on investment performance, according to a study released Monday by Facebook advertising platform Nanigans.
Mobile application install ads and domain sponsored stories are currently the most widely used ways for advertising apps or content-heavy websites on Facebook. These types of ads make it possible to promote likes, shares, and app installations in an efficient manner, but is this really all?
Just how powerful is Facebook’s News Feed? One of the alpha testers of Facebook Exchange retargeted News Feed ads, Nanigans, said advertising on the site’s primary feature increased return on investment by 197 percent, compared with the right sidebar.
In March, Facebook started an alpha test of Facebook Exchange in the News Feed. Monday, Facebook announced that the FBX for News Feed program has been successful so far, and it is expanding in beta. This technology allows advertisers to retarget Facebook users who visited their websites with page post ads in the News Feed, and not just sidebar ads.
Facebook Strategic Preferred Marketing Developer Nanigans is getting bigger. The company announced recently that it has closed a $6 million round of funding to enhance its offerings on mobile, in growing verticals, and in other countries.
Facebook has been trying to make sure that the application install ads that users see on mobile are relevant. The company announced Wednesday that advertisers can now target their app install ads to users of specific versions of iOS or Android operating systems, and those who are currently on Wi-Fi, among other options.