Nanigans - AllFacebook

Nanigans - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Fri, 24 May 2013 20:09:57 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 STUDY: News Feed FBX Ads Increase ROI By 197 Percent

Just how powerful is Facebook’s News Feed? One of the alpha testers of Facebook Exchange retargeted News Feed ads, Nanigans, said advertising on the site’s primary feature increased return on investment by 197 percent, compared with the right sidebar.

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]]> Justin Lafferty http://allfacebook.com/study-nanigans-fbx-news-feed-ads_b117025#disqus_thread http://allfacebook.com/study-nanigans-fbx-news-feed-ads_b117025 http://allfacebook.com/?p=117025 Wed, 08 May 2013 19:09:53 +0000 Facebook Expands FBX Test For News Feed Ads

In March, Facebook started an alpha test of Facebook Exchange in the News Feed. Monday, Facebook announced that the FBX for News Feed program has been successful so far, and it is expanding in beta. This technology allows advertisers to retarget Facebook users who visited their websites with page post ads in the News Feed, and not just sidebar ads.

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]]> Justin Lafferty http://allfacebook.com/fbx-news-feed-beta_b116717#disqus_thread http://allfacebook.com/fbx-news-feed-beta_b116717 http://allfacebook.com/?p=116717 Mon, 06 May 2013 19:35:42 +0000 Facebook Strategic PMD Nanigans Closes $6M Round Of Funding

Facebook Strategic Preferred Marketing Developer Nanigans is getting bigger. The company announced recently that it has closed a $6 million round of funding to enhance its offerings on mobile, in growing verticals, and in other countries.

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]]> Justin Lafferty http://allfacebook.com/nanigans-series-a-1-funding-6m_b115802#disqus_thread http://allfacebook.com/nanigans-series-a-1-funding-6m_b115802 http://allfacebook.com/?p=115802 Tue, 23 Apr 2013 09:42:14 +0000 Facebook Expands Mobile App Install Ad Options Facebook has been trying to make sure that the application install ads that users see on mobile are relevant. The company announced Wednesday that advertisers can now target their app install ads to users of specific versions of iOS or Android operating systems, and those who are currently on Wi-Fi, among other options.

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]]> Justin Lafferty http://allfacebook.com/facebook-mobile-app-install-options_b113982#disqus_thread http://allfacebook.com/facebook-mobile-app-install-options_b113982 http://allfacebook.com/?p=113982 Wed, 27 Mar 2013 15:41:23 +0000 Facebook Exchange Ads Being Tested On Desktop News Feeds

The lines between different ways to advertise on Facebook are beginning to blur, as the social network Tuesday announced what it called a “small alpha test” of running ads delivered by its Facebook Exchange real-time-bidding ad-purchase platform on the desktop version of its News Feed, while at the same time assuring users that the number of ads in their News Feeds would not increase.

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]]> David Cohen http://allfacebook.com/facebook-exchange-ads-desktop-news-feeds_b113848#disqus_thread http://allfacebook.com/facebook-exchange-ads-desktop-news-feeds_b113848 http://allfacebook.com/?p=113848 Tue, 26 Mar 2013 13:40:38 +0000 Facebook Strategic Preferred Marketing Developer Nanigans Celebrates 1 Billion Conversions

Months after Facebook announced that it has 1 billion users, Facebook Strategic Preferred Marketing Developer Nanigans has its own 1 billion to celebrate — conversions on the social network’s platform.

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]]> Justin Lafferty http://allfacebook.com/nanigans-1-billion_b111665#disqus_thread http://allfacebook.com/nanigans-1-billion_b111665 http://allfacebook.com/?p=111665 Tue, 26 Feb 2013 18:02:49 +0000 Facebook Shares Highlights Of Performance Marketing Panel Discussion

Facebook shared highlights of its recent panel discussion on performance marketing in a post on its Facebook Studio blog.

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]]> David Cohen http://allfacebook.com/highlights-performance-marketing-panel-discussion_b110900#disqus_thread http://allfacebook.com/highlights-performance-marketing-panel-discussion_b110900 http://allfacebook.com/?p=110900 Fri, 15 Feb 2013 12:41:49 +0000 Nanigans Launches ROI-Based Facebook Mobile Ad Platform

Nanigans announced Thursday that it has the solution for brands seeking return on investment on their Facebook mobile ad campaigns. Its new platform allows mobile application developers to acquire profitable customers at scale in a fast and cost-efficient manner, while leveraging real-time analytics, predictive algorithms, automated bidding, and ad management.

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]]> Justin Lafferty http://allfacebook.com/nanigans-roi-mobile-ad-platform_b110309#disqus_thread http://allfacebook.com/nanigans-roi-mobile-ad-platform_b110309 http://allfacebook.com/?p=110309 Thu, 07 Feb 2013 12:47:11 +0000 Nanigans: Facebook Page Post Ads More Effective Than Marketplace Ads

Marketers are always trying to figure out which kinds of Facebook ads will net the most bang for their buck, and a recent Nanigans study may have the answer. Nanigans discovered that page post ads (located in the news feed) easily outperform marketplace ads, which are featured on the right side of the page. The company found that page post ads in the news feed have click-through rates that are 45 times higher and generate 14 percent better return on investment.

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]]> Justin Lafferty http://allfacebook.com/nanigans-page-post-ads-marketplace_b109508#disqus_thread http://allfacebook.com/nanigans-page-post-ads-marketplace_b109508 http://allfacebook.com/?p=109508 Mon, 28 Jan 2013 17:26:06 +0000 UPDATED: Facebook Makes Mobile App Install Ads Available To All Developers

When is a test no longer a test? When Facebook officially confirms it. The social network announced that the mobile application install ads it introduced in beta in August are now available to all developers, complete with the “install now” call to action first noticed by ESPN Senior Vice President of Product Development Ryan Spoon and reported by sister blog Inside Facebook.

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]]> David Cohen http://allfacebook.com/mobile-app-install-ads-all-developers_b102381#disqus_thread http://allfacebook.com/mobile-app-install-ads-all-developers_b102381 http://allfacebook.com/?p=102381 Wed, 17 Oct 2012 17:06:16 +0000 Facebook Announces Nine Ad Vendors Offering Targeted Ads Via Email Address

Facebook revealed more details about its announcement earlier this month that advertisers can target ads to Facebook users by email, phone number, or user ID, with Vice President of Advertising and Global Operations David Fischer officially debuting the offering at the Dreamforce conference in San Francisco Thursday and announcing eight advertising vendors that offer the capability.

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]]> David Cohen http://allfacebook.com/targeted-ads-via-email-address-vendors_b100295#disqus_thread http://allfacebook.com/targeted-ads-via-email-address-vendors_b100295 http://allfacebook.com/?p=100295 Fri, 21 Sep 2012 12:45:02 +0000 Facebook Introduces Strategic Preferred Marketing Developer Tier

Facebook expanded on its Preferred Marketing Developer program, which debuted in April, with Thursday’s announcement at the Dreamforce conference in San Francisco of a new, exclusive tier, Strategic Preferred Marketing Developer.

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]]> David Cohen http://allfacebook.com/strategic-preferred-marketing-developer_b100229#disqus_thread http://allfacebook.com/strategic-preferred-marketing-developer_b100229 http://allfacebook.com/?p=100229 Thu, 20 Sep 2012 17:33:35 +0000 Facebook Exchange Is Out Of Beta

Facebook formally announced Thursday that its Facebook Exchange real-time-bidding ad-purchase platform is out of beta, and the social network began allowing its FBX partners to release results they have achieved via the platform.

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]]> David Cohen http://allfacebook.com/facebook-exchange-officially-out-of-beta_b99565#disqus_thread http://allfacebook.com/facebook-exchange-officially-out-of-beta_b99565 http://allfacebook.com/?p=99565 Thu, 13 Sep 2012 12:11:29 +0000 Report: Coca-Cola Added Most Facebook Likes In August

Users of Facebook and other social networks were thirsty for Coca-Cola in August, as the beverage giant sat atop the growth list for the Optim.al Index for the month, along with pulling in the most likes for the month.

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]]> David Cohen http://allfacebook.com/optimal-index-august_b99302#disqus_thread http://allfacebook.com/optimal-index-august_b99302 http://allfacebook.com/?p=99302 Mon, 10 Sep 2012 17:05:29 +0000 Nanigans Taps Yahoo For COO Marc Grabowski

Forgive Facebook advertising platform Nanigans if it can’t fight the urge to scream Yahoo about its new chief operating officer, as that’s where Marc Grabowski spent the past nine years, most recently as vice president, media sales, North America.

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]]> David Cohen http://allfacebook.com/nanigans-marc-grabowski_b97778#disqus_thread http://allfacebook.com/nanigans-marc-grabowski_b97778 http://allfacebook.com/?p=97778 Tue, 21 Aug 2012 11:34:03 +0000