Facebook Strategic Preferred Marketing Developer Nanigans is getting bigger. The company announced recently that it has closed a $6 million round of funding to enhance its offerings on mobile, in growing verticals, and in other countries.
Facebook has been trying to make sure that the application install ads that users see on mobile are relevant. The company announced Wednesday that advertisers can now target their app install ads to users of specific versions of iOS or Android operating systems, and those who are currently on Wi-Fi, among other options.
The lines between different ways to advertise on Facebook are beginning to blur, as the social network Tuesday announced what it called a “small alpha test” of running ads delivered by its Facebook Exchange real-time-bidding ad-purchase platform on the desktop version of its News Feed, while at the same time assuring users that the number of ads in their News Feeds would not increase.
Months after Facebook announced that it has 1 billion users, Facebook Strategic Preferred Marketing Developer Nanigans has its own 1 billion to celebrate — conversions on the social network’s platform.
Nanigans announced Thursday that it has the solution for brands seeking return on investment on their Facebook mobile ad campaigns. Its new platform allows mobile application developers to acquire profitable customers at scale in a fast and cost-efficient manner, while leveraging real-time analytics, predictive algorithms, automated bidding, and ad management.
Marketers are always trying to figure out which kinds of Facebook ads will net the most bang for their buck, and a recent Nanigans study may have the answer. Nanigans discovered that page post ads (located in the news feed) easily outperform marketplace ads, which are featured on the right side of the page. The company found that page post ads in the news feed have click-through rates that are 45 times higher and generate 14 percent better return on investment.
When is a test no longer a test? When Facebook officially confirms it. The social network announced that the mobile application install ads it introduced in beta in August are now available to all developers, complete with the “install now” call to action first noticed by ESPN Senior Vice President of Product Development Ryan Spoon and reported by sister blog Inside Facebook.
Facebook revealed more details about its announcement earlier this month that advertisers can target ads to Facebook users by email, phone number, or user ID, with Vice President of Advertising and Global Operations David Fischer officially debuting the offering at the Dreamforce conference in San Francisco Thursday and announcing eight advertising vendors that offer the capability.
Facebook expanded on its Preferred Marketing Developer program, which debuted in April, with Thursday’s announcement at the Dreamforce conference in San Francisco of a new, exclusive tier, Strategic Preferred Marketing Developer.