Facebook revealed more details about its announcement earlier this month that advertisers can target ads to Facebook users by email, phone number, or user ID, with Vice President of Advertising and Global Operations David Fischer officially debuting the offering at the Dreamforce conference in San Francisco Thursday and announcing eight advertising vendors that offer the capability.
Facebook expanded on its Preferred Marketing Developer program, which debuted in April, with Thursday’s announcement at the Dreamforce conference in San Francisco of a new, exclusive tier, Strategic Preferred Marketing Developer.
Facebook formally announced Thursday that its Facebook Exchange real-time-bidding ad-purchase platform is out of beta, and the social network began allowing its FBX partners to release results they have achieved via the platform.
Users of Facebook and other social networks were thirsty for Coca-Cola in August, as the beverage giant sat atop the growth list for the Optim.al Index for the month, along with pulling in the most likes for the month.
Forgive Facebook advertising platform Nanigans if it can’t fight the urge to scream Yahoo about its new chief operating officer, as that’s where Marc Grabowski spent the past nine years, most recently as vice president, media sales, North America.
According to Facebook advertising platform Nanigans, retail is the highest-spending sector in online advertising, projected to represent 22 percent of all online ad spending in 2012 after growing 24 percent during the year.
Facebook advertising platform Nanigans turned to the alma mater of Facebook Co-Founder and CEO Mark Zuckerberg to bolster its advisory team, tapping Harvard University Assistant Professor of Statistics Edoardo M. Airoldi, director of the Harvard Laboratory for Applied Statistical Methodology, as a technical advisor.
Facebook advertising platform Nanigans responded to Facebook’s announcement earlier this month that brands can now purchase sponsored stories specifically in the mobile news feed by integrating that functionality into its Ad Engine platform.
Brands that incorporate open graph actions into their Facebook campaigns are seeing click-through rates up to 2.25 times higher than those opting to not use the feature, according to the latest research from Facebook advertising outfit Nanigans.