Napkin Labs

Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell your brand's story through photos, and use your profile to drive your sales and business objectives. Register now!

Facebook Fans: Quality Matters More Than Quantity

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More Facebook brands are starting to realize that it takes something more than just a sheer mass of likes to gain popularity on the social network. Companies are realizing the power of advocates, or superfans, who regularly share content with their friends and drive engagement. A new study by Napkin Labs, analyzing several well-liked pages, shows that the engagement of one superfan is worth that of roughly 75 regular fans.

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Lay’s Joins Growing Trend Of Brands Crowdsourcing Through Facebook

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Lay’s wants to introduce a new flavor of potato chip. But it is not hiring a marketing firm or forming a blue-ribbon committee to figure out a flavor — it is asking people who have liked the brand on Facebook. In exchange for the winning flavor, the user with the best idea receives $1 million. More and more companies are turning to their Facebook fans for new ideas.

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