Social media management system HootSuite did some hooting about its accomplishments in the first quarter of 2013, reporting a 272 percent increase in corporate sales (companies valued at less than $10 billion) compared with the year-earlier period, along with a 900 percent jump in international strategic sales (companies valued at more than $10 billion).
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Professional sports teams and leagues are as focused on Facebook and other social media as businesses from other sectors are, and an all-star team of social media executives from the field joined moderator and Movement Strategy Co-Founder Jason Mitchell on a panel at the AllFacebook Marketing Conference in New York Wednesday, “How Professional Sports Are Monetizing through Facebook.”
While gambling may fall afoul of Facebook’s platform policies, applications promoting gambling on sporting events for virtual currency are apparently acceptable to the social network., with soccer gambling app 90Live launching earlier this week, followed closely by BettingSTAR, which adds Major League Baseball and the National Basketball Association to its offerings, along with European soccer.
