Facebook’s efforts to cozy up to media organizations appear to be timely, as Internet users who arrive at the 26 news websites analyzed in a new study from Pew Research Center via directly typing in those sites’ URLs or via bookmarks spend far more time on those sites, view more pages, and return more times per month.
National Public Radio
National Public Radio has been wondering: What makes a story tick on Facebook? The company examined its geotargeted stories throughout July, August, and September, and found that nine types of stories in particular tended to do rather well on Facebook: place explainers, crowd pleasures, curiosity stimulators, news explainers, major breaking news, feel-good smilers, topical buzzers, provocative controversies, and awe-inspiring visuals.
Some of the premier journalists of the 2012 election cycle joined CNN Political Director Mark Preston for a Facebook Politics Live panel discussing the role that Facebook and other social media channels play in their coverage. The journos were part of a series of live-streamed interviews and discussions from the University of Denver’s DebateFest held before Wednesday night’s first presidential debate between President Barack Obama and Republican challenger Mitt Romney.
NPR plans to build on its experiment in using the ability to customize Facebook posts by location with its Seattle affiliate, KPLU, and the public broadcaster detailed its plans in its entry to media innovation contest the Knight News Challenge.
NPR conducted an experiment using the ability to customize Facebook posts by location with its Seattle affiliate, KPLU, and the experiment was a rousing success.