The holiday shopping season is already well underway for opportunistic retailers looking to snag early shoppers and strike on Facebook before CPMs (cost per thousand impressions) increase, according to a recent study by marketing solutions provider SocialCode, a Facebook Strategic Preferred Marketing Developer.
National Retail Federation
Shoppers often turn to gift cards in lieu of actual presents because, at least when it comes to clothing, remembering the sizes and preferences of family and friends is a daunting task. SizeMob, a Web and Apple iOS application that officially launched Wednesday, can make that task less daunting, and make stores’ return lines a bit shorter, with a little help from Facebook.
Facebook marketing outfit TabSite is already done with its list for the upcoming holiday season. However, the list is not a shopping list, but rather a checklist for how brands and retailers should approach the most important time of their year.
Here’s what the top ten U.S. retailers have going on their Facebook pages to kick off the holiday shopping season.
Facebook will guide the shopping decisions of 86.64 million people hitting stores on Black Friday shoppers this year.