Zynga’s acquisition of NaturalMotion earlier this year signals a change in focus for the company. U.K.-based mobile gaming company NaturalMotion is best known for mobile games CSR Racing and Clumsy Ninja.
Zynga is introducing some of its most popular games to iOS and Android in a few select markets before officially launching them at the end of June. The social gaming developer is playing catch up with competitor King.com, which got into the mobile space sooner.
Facebook prides itself on being the social network. One of the main ways the site has facilitated connections is through games. Facebook discussed with select members of the press Thursday what makes them successful and how this platform will evolve in the future, using examples such as SongPop and Words with Friends to show how games transcend pixels.