The National Basketball Association Finals tipped off Thursday night, with the San Antonio Spurs shocking the Miami Heat and taking a 1-0 lead in the best-of-seven series. However, according to sister site PageData’s analysis of the two clubs’ Facebook pages, the defending champions, the Heat, win in a landslide.
Major sporting events are always pretty popular on Facebook. Until Election Day, Super Bowl XLVI was the most-talked-about event on Facebook, with the San Francisco Giants’ World Series win also on the list. But how do other sports match up on the social network? Buildmuscle.org dug a little deeper to see what kind of power sports have across the social spectrum.
Just like with any conversation, the way to really get through to someone isn’t to keep talking and talking, it’s to listen. For companies figuring out how to engage with their fan base on Facebook, listening is the key to success, according to an expert panel at the AllFacebook Marketing Conference in San Francisco (which wraps up Friday).