For the average Facebook marketer, the company can seem … faceless. Facebook is working to change that. The social network concluded a nationwide tour at its headquarters in Menlo Park, Calif., Tuesday, where it met with small business owners and entrepreneurs: Facebook Fit. In addition to hearing from small business experts and Facebook Director of Small Business Dan Levy, attendees got one-on-one help regarding their marketing situations. This in-person interaction is something Facebook wants to do more of.
Two more television shows are now more tightly integrated with Facebook, as social relationship platform provider Spredfast used two of the media application-programming interfaces the social network introduced at its F8 global developer conference in April for NBC’s “Today” and Discovery Channel’s “’Street Outlaws.”
Facebook Co-Founder and CEO Mark Zuckerberg’s wife, Priscilla Chan has kept a low profile, but she gave her first-ever television interview, to Savannah Guthrie, which aired on NBC’s “Today” Friday morning, and “Today” pointed out 10 things that were learned about Chan during the interview:
Facebook Co-Founder and CEO Mark Zuckerberg and his wife, Priscilla Chan, have repeatedly displayed their commitment to charitable giving and education, and the power couple took another giant step Thursday with their announcement of a $120 million pledge to aid schools in low-income communities in the San Francisco Bay area.
April was not kind to BuzzFeed, as the content aggregator saw its total number of Facebook interactions (likes, comments, and shares) slip to just over 39 million from nearly 47.5 million in March, and it accounted for just five of April’s 20 biggest Facebook stories after logging 12 in the previous month, but BuzzFeed still topped publishers in terms of shares for April, according to social media news aggregator NewsWhip.
Facebook’s premium video ads are now being offered in seven more countries — Australia, Brazil, Canada, France, Germany, Japan, and the U.K. – and the social network is also rolling out new video metrics for all videos uploaded to Facebook worldwide in its page insights and ads reporting.
It may be too early to say that Facebook is cleaning up with its premium video ads, but the social network did land the Dove personal care product line from Unilever as a client, marking the first foray into the nascent sector by a consumer-packaged-goods company.
Facebook signed its first television advertiser for its new premium video ads, as NBC launched a campaign Wednesday in support of midseason series “Rosemary’s Baby,” “The Night Shift,” and “Undateable.”