Nearby

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Facebook Gives Pages On Mobile A Sleeker Design

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Facebook has redesigned the way mobile users view pages. The company announced Tuesday that pages will take on a sleeker look, making it easier for users to like, message, call, as well as see if a business is open. Users can also easily see how many times they’ve checked into place-based pages. Those who manage Facebook pages can also easily switch from the admin view to the public view. This new design will roll out to iOS users Tuesday and Android users later on.

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For IOS Users, Facebook’s Nearby Feature Becomes Local Search

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When Facebook announced Graph Search earlier this year, the natural question was, “When will this be on mobile?” It appears that Facebook is trying to push more search queries onto its mobile application (instead of apps such as Foursquare and Yelp). As Inside Facebook Editor Brittany Darwell noticed recently, Facebook changed the name of its Nearby feature on its iOS app to Local Search.

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Facebook’s Graph Search Will Both Challenge And Help Brands

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Facebook’s newest addition — graph search — can change the way brands not only market on the site, but find potential customers through the social network, provided they’re savvy enough. Graph search takes the recommendation power of Yelp and combines it with Facebook’s tremendous social graph to make it more important for businesses to cater to their Facebook fans and brick-and-mortar customers.

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What Marketers Need To Know About Facebook Nearby

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Ever since Facebook acquired his location-based check-in site, Gowalla, around this time last year, co-founder and CEO Josh Williams (now a product manager of pages, locations, and events at Facebook) has been building the next phase of local-social discovery. Despite a roller-coaster year that brought the check-in industry plenty of ups and downs and a fair share of speculation as to what would come next, the scope of the new location project remained under wraps, until now. Last month, Facebook announced, to much fanfare, the release of a bundle of new and updated features collectively known as Nearby.

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