For brands on Facebook, paid media not only increases the reach of News Feed posts, but it also bumps up organic and viral impressions by up to 200 percent, according to a study of more than 2,000 News Feed posts in the first and second quarters, which generated more than 2 billion impressions, by social rich-media platform ShopIgniter.
The revamped page insights Facebook began testing with select page administrators in June have been refined based on feedback from those admins and are now being rolled out to all pages, along with some new features, the social network announced in a post on its Facebook for Business page.
When Facebook pages turn to promoted posts, does it have any effect on their organic results in terms of their posts appearing in users’ News Feeds? No, according to a random study of 5,000 promoted posts by 1,500 pages, conducted by Facebook analytics provider Wise Metrics.
According to a recent survey among 9,000 Facebook brand pages, 7 percent of all posts published are considered spammy by the users. It is Komfo – a social media marketing suite provider – who has conducted the research and it further shows that the spammy posts lead to a significant decrease of the reach of the pages.
Facebook Aims To Curb App Spam: Starting Oct. 2, Developers Can No Longer Use API To Post Directly To Friends’ Walls
Starting Oct. 2, applications on Facebook will no longer be able to use its application-programming interfaces to post stories directly to the walls of users’ friends, the social network announced in a post on its developer blog.
Select Facebook page administrators will be invited to participate in a test of changes to page insights, which include breaking out the elements that make up the social network’s people talking about this metric.
As reported last week, Facebook announced Monday that it will launch new features for its comments section: Replies, which will allow page administrators and users to reply directly to comments, rather than having to post their own comments; and ranked comments, which will move the most engaging comments to the top of comment threads.
One of the changes to the algorithm Facebook relies on to populate users’ news feeds involved increased emphasis on negative feedback on posts, and Facebook analytics provider EdgeRank Checker developed a tool to help page administrators understand the impact of negative feedback.