Nestle

Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Facebook’s Carolyn Everson To Spend Six Months In London, Hire Replacement For Joanna Shields

CarolynEverson

According to reports, Facebook Vice President of Global Marketing Solutions Carolyn Everson will relocate from New York to London for six months in an effort to find a replacement for VP and Managing Director for Europe, the Mideast, and Africa Joanna Shields, who announced in October that she was leaving the social network to join Tech City Investment Organisation.

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Does Your Political Preference On Facebook Affect Your Sweet Tooth?

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As President Barack Obama and Republican challenger Mitt Romney address questions about the economy and America’s future, they have not yet addressed the biggest question on everyone’s minds leading up to Halloween: What kind of candy do you want? New York-based customer relationship and loyalty platform CrowdTwist compared Facebook users’ political affiliations with their favorite candies. They found that Democrats tend to favor Hershey’s, while Republicans like Lindt.

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The Facebook Nestle Mess: When Social Media Goes Anti-Social

Nestle Logo

Nestle LogoThanks to Facebook and other social media channels, the Nestle Company has an enormous public relations mess on their hands. The question is, can they further use social media to fix the problem? Other downtrodden companies such as Toyota and various airlines are embracing social media channels in hopes of repairing their current poor image. Unfortunately, Nestle’s social media embrace is being more than spurned by consumers; it’s also drawing large quantities of vitriolic comments, viral video parodies, animated parodies of the company’s reaction to the reaction, and so on.
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