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How Do You Define Social TV?

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Twitter owns social TV. Facebook is trying to get there.” Joseph Pigato, managing director of customer-engagement firm Sparked, spoke those words Wednesday during a panel at mediabistro’s Inside Social Marketing conference in New York, “What We Can Learn from TV’s Top Social Campaigns,” where he was joined by Sesame Workshop Director of New Media Communication Daniel N. Lewis and moderator Natan Edelsburg, vice president of Sawhorse Media and writer for mediabistro’s Lost Remote blog.

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Netflix Already Using Facebook To Break Company News

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It didn’t take long for Netflix to start informing investors through Facebook. Last week, the Securities and Exchange Commission ruled that companies can keep investors abreast of news through Facebook, Twitter, and other social media sites — a decision largely motivated by Netflix CEO Reed Hastings. Thursday, Hastings took to Facebook to announce that over the past three months, Netflix users have watched 4 billion hours of programming.

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