Not long after the U.S. House of Representatives approved changes to a bill that would let video-rental services such as Netflix share viewer data (with their consent) to sites such as Facebook, the Senate gave its blessing, too. This means that soon, Netflix users will be able to share their movie histories with Facebook, much like music listeners do through applications such as SoundCloud, Songza, and Spotify.
Because of a law passed in 1988, U.S. Facebook users have been unable to share their Netflix viewing data — much like they do for Spotify or other applications that utilize open graph technology. However, the U.S. House of Representatives passed legislation recently to change this, allowing video-rental companies to get consent from their customers to share their preferences online.
A seemingly harmless congratulatory Facebook post mentioning that Netflix topped 1 billion hours of viewership in June may land CEO Reed Hastings in hot water with the Securities and Exchange Commission.
For many people, Facebook is the first site they log into every morning and the last thing they check before going to bed. All of that time can really add up. Law firm Morrison Foerster, through its Socially Aware blog, found out that people spend upwards of six hours per month on Facebook, far more than any other social media site. It also discovered that 29 percent of people surveyed watch TV while they check Facebook.
Facebook Director of Engineering Mike Vernal, who oversees the social network’s open graph platform, spoke with Ryan Tate of Wired about his goals for open graph, mobile usage of Facebook, and its app center.
Facebook users are more likely to trust their friends when it comes to movie recommendations, and Deseret Digital Media saw an opportunity in this area, particularly when it came to families with children, resulting in the launch of online family media guide OK.com.
Brands put millions of dollars into spreading their messages over Facebook, but it turns out that it’s the users who are the most powerful marketing tools. Through Facebook’s open graph tools, brands are letting users share deals, post stories, and become beacons of information to build brand awareness and drive sales. Angela Bandlow, vice president of marketing for Extole, talked with AllFacebook about how users are becoming a more important part of the equation.
Facebook’s open graph can be a powerful tool for brands, provided they know how to use it. As more and more companies look to gain a foothold on the social network, open graph is a key way to foster engagement. Jon Eccles, product manager of social integration for Thismoment, spoke with AllFacebook about how brands are leveraging this technology to both spread the word and create a dialogue with Facebook users.
Not everyone is dumping Facebook stock like dirty laundry. Netflix CEO Reed Hastings purchased roughly $1 million in shares of the social network, and Microsoft is reportedly holding onto its stake in the company.