So General Motors is back on Facebook. Less than one year after its very public split from Facebook, right before the social network’s initial public offering, the old-school advertising behemoth is back and is looking to Facebook — specifically Facebook mobile — to help add luster to the launch of its new Chevrolet Sonic, aimed at young people. So why? And why now? What’s changed since May 2012? Has GM adjusted its opinion of the potential of Facebook as an advertising vehicle? Or has Facebook learned from the experience and figured out how to sell its advertising story to brands with deep pockets like GM?
New Belgium Brewing
Facebook loves the Harlem Shake, and we don’t just mean the company’s employees. Various renditions of the dance are plentiful both on YouTube and Facebook. Unmetric and the Shorty Awards recently took a look at how the Harlem Shake spread throughout both sites in an infographic, posted on Mashable. While Jeff Gordon’s version rocked YouTube, the dances done by Lego, Beats by Dre, and Nerium Int. were among the most popular on Facebook.