One of the most important groups on Facebook — in terms of marketing — is millennials. These young adults are the most active on Facebook and the people whom advertisers are trying to figure out. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, recently answered the question, “What do millennials like?”
New England Patriots
With Super Bowl XLVII set to kick off Sunday, the Facebook Data Science Team put National Football League fans on the social network under the microscope, finding that one in 10 U.S. Facebook users have declared their allegiances to NFL teams.
Anna Burns Welker, wife of New England Patriots Wide Receiver Wes Welker, apologized for the firestorm she created with a Facebook post critical of Baltimore Ravens Linebacker Ray Lewis following the National Football League’s American Football Conference Championship game Sunday, in which the Ravens defeated the Patriots 28-13.
When the New England Patriots defeated the Houston Texans and the San Francisco 49ers handled the Green Bay Packers this weekend in the second round of the National Football League playoffs, they set the Facebook world abuzz, too. Statistics from CBS Sports and Quintly (formerly AllFacebook Stats) show that the Patriots and 49ers were easily the most-talked-about football teams in the U.S. on the social network this weekend.
With 2012 drawing to a close, Wednesday was year in review time at Facebook, as the social network released its 2012 Year in Review, as well as instructions for its users to create their own year in review posts.
ZoomSphere looked at the head-to-head pairings, by position, in terms of Facebook fans and Twitter followers for the players in this Sunday’s Super Bowl.
Football fans looking for player statistics for Super Bowl XLVI have a multitude of sources to choose from, but for those looking for Facebook statistics on the big game, we’ve got you covered.