New Features

Why Facebook Rejects Startups

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Insiders know that getting close to Facebook product teams is the best the way to take your business to the next level. Pitching Facebook as a startup is hard, though. New Facebook features create a virtual gold rush for platform developers. New Facebook application-programming-interface features enable new ways to monetize virtual goods in social games, for example. New Facebook ads features create new ways to target advertising to specific users — audience segments like “everyone who has purchased virtual goods on Facebook” — creating huge opportunities for those who move to monetize first.

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Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!

Facebook Testing "Suggest An Ad" Feature

Suggest An Ad Button

Suggest An Ad ButtonFacebook has begun testing a new feature within the Facebook self-serve ads tool which automatically suggests ad copy and images for new advertisements. Once a URL is entered for the advertisement the tool presumably automatically generates an advertisement which includes text and images from the URL that was entered. The “Suggest An Ad” button, which was first found by Jens Wiese, is definitely an early stage test, but Facebook hopes the tool will help increase ad sales.
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