For retailers, Black Friday and Cyber Monday are by far the two most important days of the holiday shopping season, and their ad-spending patterns reflect that, but when it comes to advertising on Facebook, that strategy may not be the most effective, according to a new study by Marin Software, a Facebook Preferred Marketing Developer.
New Year’s Day
Many Facebook users make New Year’s resolutions, but not quite as many end up sticking to them. With that in mind, the social network suggested some pages and Pinterest feeds that may help reverse that trend.
Global marketing and digital advertising company LifeStreet Media tracked downloads and usage of Facebook applications during the period between Christmas Day and New Year’s, and its findings were not surprising, considering the number of new mobile devices activated during that span.