New Year’s Eve

Newly Engaged Couples on Facebook; Statistics, and How Marketers Can Target Them

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Is there a change in Facebook users’ habits after they become engaged (as in engaged to each other, not to content on the social network)? Yes, according to Facebook, which said in a post on the Facebook for Business page that engaged men send 1.4 times more messages than average male users between the ages of 20 and 30, and they are also responsible for 1.2 times more wall posts and 1.2 times more check-ins. And engaged women upload 1.3 times more photos than average female users aged 20 through 30, and they also account for 1.4 times more check-ins and 1.3 times more wall posts.

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Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

What’s Up At WhatsApp? New Single-Day Message Record Followed By Service Outage

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This week brought good news and bad news to WhatsApp, the cross-platform mobile messaging company Facebook acquired in a $19 billion deal in February. The good news: WhatsApp announced in a tweet Tuesday that it set a record by handling 64 billion messages in 24 hours. The bad news: The traffic may have taken its toll, as WhatsApp was down for a few hours Wednesday morning.

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