If you took our poll about what Instagram would announce at its press event in New York Thursday, and you guessed, “private messaging and/or group messaging features,” you were absolutely correct, as Co-Founder and CEO Kevin Systrom announced the launch of Instagram Direct, which allows users of the Facebook-owned photo- and video-sharing network to send photo and video messages directly to friends.
It’s year in review time at Facebook, and Pope Francis donned the crown as the most-talked-about person or event globally, while Super Bowl XLVII took home the U.S. trophy, according to data released by the social network Monday.
The lobby of The Carlton Hotel in New York is the home of the first-ever digital Instagram holiday tree, a joint initiative by the hotel, social marketing platform PromoJam, Caravan Stylist Studio, and 30 top fashion designers.
“Twitter owns social TV. Facebook is trying to get there.” Joseph Pigato, managing director of customer-engagement firm Sparked, spoke those words Wednesday during a panel at mediabistro’s Inside Social Marketing conference in New York, “What We Can Learn from TV’s Top Social Campaigns,” where he was joined by Sesame Workshop Director of New Media Communication Daniel N. Lewis and moderator Natan Edelsburg, vice president of Sawhorse Media and writer for mediabistro’s Lost Remote blog.
Facebook’s tradition of inviting the press to events without revealing what it is announcing has been passed down to Instagram, as the Facebook-owned photo-sharing network will hold a media event in New York Dec. 12.
Facebook mentions of Small Business Saturday were 1,200 percent higher on the actual day (Nov. 30) than during the week leading up to it, and the #smallbusinesssaturday hashtag saw usage skyrocket 2,300 percent that same day, according to statistics from the social network.
Earlier this month, Facebook announced the launch of a new ad product aimed at helping brands target Hispanic users, as well as the hire of former Univision Vice President of Network and Interactive Sales Christian Martinez as head of U.S. Hispanic sales. Martinez offered more details on the social network’s Hispanic marketing goals in an interview with Portada.
Steve Hatch, CEO of WPP Group-owned media agency MEC, joined Facebook as regional director for the U.K. and Ireland, filling a post that had been vacant for more than one year, MarketingWeek reported.