It has been proven that a marketing message holds so much more weight when it comes from a friend rather than a brand. So how can brands get in on the friend-to-friend connection? Social gifting application Wrapp seems to have this solved. By utilizing sponsored (free) and paid gift cards, Wrapp has excelled at getting brands involved in conversations with friends. Wrapp CEO Hjalmar Winbladh, as well as Gap Sr. Director of Business Strategy Soundar Koneti, spoke at the AllFacebook Marketing Conference in New York about how the company has succeeded with friend-to-friend marketing.
New York City
New guidelines were released by the New York City Department of Education that define how teachers can and cannot use Facebook and other social networks.
A Facebook page called Candy Loves NYC beckons you to submit photos that you think are worthy of display in one of Lord & Taylor’s Fifth Avenue windows.
New York City Mayor Michael Bloomberg reportedly met with Facebook’s Chief Executive Officer Mark Zuckerberg to talk about how to create a municipal page for the Big Apple.