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Mediabistro Course

Optimize Your Social Media Metrics

Social Media MetricsStarting May 22,  this class, designed for marketers, bloggers, community managers, and anyone wanting to learn the ins and outs of social media measurement, will show you how to set up tools to measure your media activity and make sense of the data you collect. You'll learn how to sift through web analytics, Facebook insights, and Twitter mentions in order to develop a strategy to measure results. Register today!

Will Sheryl Sandberg Lean In To Disney?

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With Disney CEO Bob Iger set to leave the iconic media company in 2016, and one of the most prominent candidates to succeed him, Anne Sweeney, co-chair of Disney Media Networks and president of Disney/ABC TV Group, announcing Tuesday that she was leaving the company, rumors began to swirl about another potential replacement for Iger: Facebook Chief Operating Officer Sheryl Sandberg.

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Did Instagram’s Terms Of Use Flop Hurt Facebook?

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After mass confusion over Instagram’s updated terms of use, several users took to Facebook and Twitter to express their outrage over the company supposedly selling photographs. But how many people actually stopped using the application? A report in the New York Post dubiously claimed that Instagram has lost one-quarter of its users, but the math used in the story is a little fuzzy.

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