The Super Bowl marks the end of the National Football League season, but Super Bowl Sunday also marks a giant day for the television advertising industry, as Super Bowl ads often receive as much buzz as the game itself. According to a report in the New York Post, Facebook may be eyeing a piece of that pie with its test of video ads.
New York Post
The Citi never sleeps, and the placements of ads for Citibank on Facebook may be one of the reasons why. Despite the social network’s efforts to ensure that ads do not appear next to objectionable or offensive content, some of the bank’s ads have ended up adjacent to content including pages aimed at pedophiles.
First, there was the ongoing unhappiness from shareholders over Facebook’s stock price. Now, two comics have parodied Facebook Chief Operating Officer Sheryl Sandberg‘s Lean In: Women, Work, and the Will to Lead with their own take, Lean Over: Women, Work, and Women’s Work. What’s a COO to do?
It’s not just Instagram: Facebook plans to change the way all applications are measured. In a post on its developer blog Wednesday, Facebook noted that instead of revealing specific metrics such as apps’ actual monthly active user and daily active user totals, the social network will instead rank apps and place them in tiers.
It appears that Facebook decided on a way to avoid negative stories about Instagram user data, such as a report late last month by the New York Post about the photo-sharing application’s sinking numbers: Now, Instagram user data are not available at all.
It seems like every week, Facebook Co-Founder and CEO Mark Zuckerberg is acquiring a new company or making a key hire. The New York Post reports that his next target might be Hulu CEO Jason Kilar, who recently spurned Yahoo.