It’s not just Instagram: Facebook plans to change the way all applications are measured. In a post on its developer blog Wednesday, Facebook noted that instead of revealing specific metrics such as apps’ actual monthly active user and daily active user totals, the social network will instead rank apps and place them in tiers.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
It appears that Facebook decided on a way to avoid negative stories about Instagram user data, such as a report late last month by the New York Post about the photo-sharing application’s sinking numbers: Now, Instagram user data are not available at all.
After mass confusion over Instagram’s updated terms of use, several users took to Facebook and Twitter to express their outrage over the company supposedly selling photographs. But how many people actually stopped using the application? A report in the New York Post dubiously claimed that Instagram has lost one-quarter of its users, but the math used in the story is a little fuzzy.
It seems like every week, Facebook Co-Founder and CEO Mark Zuckerberg is acquiring a new company or making a key hire. The New York Post reports that his next target might be Hulu CEO Jason Kilar, who recently spurned Yahoo.
