It’s not just Instagram: Facebook plans to change the way all applications are measured. In a post on its developer blog Wednesday, Facebook noted that instead of revealing specific metrics such as apps’ actual monthly active user and daily active user totals, the social network will instead rank apps and place them in tiers.
New York Post
It appears that Facebook decided on a way to avoid negative stories about Instagram user data, such as a report late last month by the New York Post about the photo-sharing application’s sinking numbers: Now, Instagram user data are not available at all.
It seems like every week, Facebook Co-Founder and CEO Mark Zuckerberg is acquiring a new company or making a key hire. The New York Post reports that his next target might be Hulu CEO Jason Kilar, who recently spurned Yahoo.