Major League Baseball recently had its geographical rivalry week, where teams played interleague series against their closest foes. The New York Yankees took on the New York Mets, and the Los Angeles Dodgers and Los Angeles Angels of Anaheim battled it out, as did the Oakland A’s and San Francisco Giants. We know how the teams did on the field, but who won the rivalry battles on Facebook? We dug through PageData numbers to find out.
New York Yankees
While most baseball fans either love or hate the New York Yankees, the team is growing in Facebook popularity. Already the most-liked baseball team on Facebook, the Yankees have added the most likes this past week of any Major League Baseball team, and by a wide margin. The team that has gained the second-most likes this week is the Los Angeles Dodgers, followed by the Boston Red Sox, and the Atlanta Braves.
The Major League Baseball team atop PageData‘s people talking about this leader board happens to be at the bottom of its division. The Los Angeles Dodgers, who are in last place in the National League West, are the most-talked-about team on Facebook right now, with an increase in 79,737 people discussing the club this week. In second place are divisional rivals the San Francisco Giants.
One of the most important groups on Facebook — in terms of marketing — is millennials. These young adults are the most active on Facebook and the people whom advertisers are trying to figure out. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, recently answered the question, “What do millennials like?”
The New York Yankees may be injury-plagued and off to a sluggish start to the 2013 Major League Baseball season, but when it comes to Facebook and overall social media, the club is running away with the pennant race.
Facebook advertising and marketing developer Optimal announced the release Wednesday of its Audience Matrix social analytics product, which taps the company’s proprietary consumer analytics database of more than 2.5 million affinities and interests.
If you are a Facebook fan of the New York Yankees, Chicago Cubs, San Francisco Giants, Chicago White Sox, San Diego Padres, Miami Marlins, Washington Nationals, Atlanta Braves, or Los Angeles Angels of Anaheim, you might have been a little alarmed Thursday, and not because of anything that happened on the field. A Major League Baseball employee reportedly hacked into those teams’ Facebook pages and posted funny and obscene messages, ranging from an announcement of a star player’s sex change to a dig at President Barack Obama.
While gambling may fall afoul of Facebook’s platform policies, applications promoting gambling on sporting events for virtual currency are apparently acceptable to the social network., with soccer gambling app 90Live launching earlier this week, followed closely by BettingSTAR, which adds Major League Baseball and the National Basketball Association to its offerings, along with European soccer.
The ages-old, heated rivalry between Major League Baseball’s New York Yankees and Boston Red Sox isn’t much of a rivalry in terms of Facebook likes, as the Yankees’ 5.3 million placed the ball club well ahead of Boston’s 3.5 million and the rest of the league.