The New York Yankees continue to lead Major League Baseball in Facebook likes, but when it came to check-ins on Opening Day, Rangers Ballpark in Arlington, Texas, home of the Texas Rangers, finished atop the standings.
New York Yankees
With most Major League Baseball teams throwing the first pitches of their 2014 seasons Monday, the Facebook Data Science Team took a county-by-county look across the U.S. at which teams have the most likes.
The 2014 Major League Baseball season started early for the Los Angeles Dodgers and Arizona Diamondbacks, who played two games in Sydney, Australia, last weekend, but most fans will celebrate their respective teams’ Opening Days this week. Which clubs are entering the 2014 campaign with the most momentum on Facebook?
Former Young & Rubicam Creative Culturalist Rick Liebling joined social benchmarking platform Unmetric as head of global marketing, and the company also announced the additions of Frito-Lay, American Airlines, and Deep Focus to its client base.
Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured this photo of Paul McCartney, Ringo Starr, and David Letterman during CBS’ “The Beatles — A Grammy Salute,” which celebrated the 50th anniversary of The Beatles’ iconic appearance on “The Ed Sullivan Show.”
New Jersey Gov. Chris Christie is likely hoping that the saying, “There is no such thing as bad publicity,” holds true, as the scandal over lane closures on the George Washington Bridge and the resulting traffic nightmares led to more than 271,000 mentions in Facebook posts, messages, and comments between last Wednesday and this past Wednesday, according to Facebook search data cited by CNN’s Political Ticker blog.
The National Football League’s New York Giants and New York Jets may share MetLife Stadium in East Rutherford, N.J., but there is no love lost between the co-tenants or their fans. As the teams prepare to kick off their annual preseason battle Saturday night, the Facebook Data Science Team examined how the two squads and their supporters match up on the social network.
New York Yankees Relief Pitcher Mariano Rivera made his final appearance in the Major League Baseball All-Star Game Tuesday night, as the surefire Hall of Famer will retire at the end of the season. Rivera walked away with Most Valuable Player honors, both from the game and from Sports on Facebook, as he was the most-mentioned player on the social network between 7 p.m. and midnight ET Tuesday.