From his retirement announcement via a Feb. 12 Facebook post to the final innings of his Major League Baseball career last week, New York Yankees shortstop Derek Jeter has incorporated Facebook into his farewell season. Rob Shaw, who works on strategic partner development for sports media content at the social network, examined how Jeter’s swan song played out on Facebook in a post on the Facebook Media blog.
New York Yankees
The New York Yankees continue to lead Major League Baseball in Facebook likes, but when it came to check-ins on Opening Day, Rangers Ballpark in Arlington, Texas, home of the Texas Rangers, finished atop the standings.
With most Major League Baseball teams throwing the first pitches of their 2014 seasons Monday, the Facebook Data Science Team took a county-by-county look across the U.S. at which teams have the most likes.
The 2014 Major League Baseball season started early for the Los Angeles Dodgers and Arizona Diamondbacks, who played two games in Sydney, Australia, last weekend, but most fans will celebrate their respective teams’ Opening Days this week. Which clubs are entering the 2014 campaign with the most momentum on Facebook?
Former Young & Rubicam Creative Culturalist Rick Liebling joined social benchmarking platform Unmetric as head of global marketing, and the company also announced the additions of Frito-Lay, American Airlines, and Deep Focus to its client base.
Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured this photo of Paul McCartney, Ringo Starr, and David Letterman during CBS’ “The Beatles — A Grammy Salute,” which celebrated the 50th anniversary of The Beatles’ iconic appearance on “The Ed Sullivan Show.”
New Jersey Gov. Chris Christie is likely hoping that the saying, “There is no such thing as bad publicity,” holds true, as the scandal over lane closures on the George Washington Bridge and the resulting traffic nightmares led to more than 271,000 mentions in Facebook posts, messages, and comments between last Wednesday and this past Wednesday, according to Facebook search data cited by CNN’s Political Ticker blog.
The National Football League’s New York Giants and New York Jets may share MetLife Stadium in East Rutherford, N.J., but there is no love lost between the co-tenants or their fans. As the teams prepare to kick off their annual preseason battle Saturday night, the Facebook Data Science Team examined how the two squads and their supporters match up on the social network.