New York Yankees

Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Facebook Weekly Highlights Brings You ‘The Beatles — A Grammy Salute’

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Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured this photo of Paul McCartney, Ringo Starr, and David Letterman during CBS’ “The Beatles — A Grammy Salute,” which celebrated the 50th anniversary of The Beatles’ iconic appearance on “The Ed Sullivan Show.”

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Facebook Traffic Jam: Chris Christie Dwarfs Justin Bieber, Alex Rodriguez In Mentions

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New Jersey Gov. Chris Christie is likely hoping that the saying, “There is no such thing as bad publicity,” holds true, as the scandal over lane closures on the George Washington Bridge and the resulting traffic nightmares led to more than 271,000 mentions in Facebook posts, messages, and comments between last Wednesday and this past Wednesday, according to Facebook search data cited by CNN’s Political Ticker blog.

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How Do Fans Of The New York Giants, Jets Compare On Facebook?

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The National Football League’s New York Giants and New York Jets may share MetLife Stadium in East Rutherford, N.J., but there is no love lost between the co-tenants or their fans. As the teams prepare to kick off their annual preseason battle Saturday night, the Facebook Data Science Team examined how the two squads and their supporters match up on the social network.

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