New York

Facebook Fit: How The Yarn Co. Uses Facebook To Market To An International Audience

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I caught up today with Tavy Ronen, co-owner of The Yarn Co., a yarn shop in Manhattan, to discuss how her small business markets its products around the world using Facebook. The Yarn Co. has six employees, including Ronen and her brother, the other co-owner. Ronen was on a panel at the Facebook Fit conference for small businesses Tuesday at Skylight Clarkson Square in New York. I asked Ronen how she chooses which countries to market to using the social network, why she doesn’t like to schedule posts ahead of time, how lookalike audiences has helped The Yarn Co. boost its number of Facebook fans in only three weeks, and more.

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BIG APPLE: Facebook New York Is An Official Sponsor Of NYC BigApps 2014

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Facebook New York is an official sponsor and participating judge in the fifth annual NYC BigApps 2014 competition, led by the office of New York Mayor Bill de Blasio and the New York City Economic Development Corp. and aimed at spurring “the brightest minds in the New York tech ecosystem” to solve the city’s toughest problems with products including applications, hardware, and games.

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How Many Facebook Users ‘Pay It Forward?’

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Odds are, most Facebook users have seen status updates in their News Feeds with some variation of the “pay it forward” theme, meaning that if a stranger or friend shows a person kindness in some form, the recipient does something nice for someone else. But which countries and cities were responsible for the most pay-it-forward status updates? Lada Adamic and Thomas Lento of the Facebook Data Science Team have the answers.

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