Social marketing platform Nanigans, a Facebook Strategic Preferred Marketing Developer, analyzed more than 300 billion ad impressions on the social network during the third quarter of 2014 from clients using its advertising automation software, and it found that 95 percent of total ad spend went to Facebook’s three main direct-response ad units: unpublished link ads, mobile application install ads and domain ads.
A study in which a leading U.S. retailer targeted 565,000 email subscribers with both its regular emails and coordinated Facebook News Feed ads found that subscribers who received both were 22 percent more likely to make purchases than those who only received emails.
Facebook often comes into play during natural disasters or other crisis situations as a means for users to check on friends and loved ones, or alert them that they are safe. The social network introduced a tool Thursday to simplify the process, Safety Check.
I am usually the first one to point out when Facebook goes off the rails or just does something pointless and stupid. So to be fair to the big enchilada of social media, I have to give it some props for making a move in the right direction and doing its best to get rid of link-baiting. And yes, I know you already know all about the existence of the News Feed algorithm — that isn’t what this is about. It’s a success story and reason to love what Facebook has done (unless you’re one of the sites I’m talking about in this post, that is).
Did you know you had an interests lists option on Facebook? And do you even know what they are? Well, I’m about to tell you, but if you read nothing further, know this: They’re pretty terrible for businesses, and they can be great for individuals. Yes, Facebook actually does help you protect your own best interests (via lists).
Facebook extended availability of its Facebook Audience Network mobile advertising network, which it announced at its F8 global developer conference in San Francisco April 30, and the social network also announced that link ads are now supported.
If you want to know about the technology behind Facebook advertising, you go to Boz, otherwise known as director of ads engineering Andrew Bosworth, who oversees ads, pages, tools, infrastructure, delivery, optimization, data partnerships, insights and analytics for the social network. Bosworth sat down for a question-and-answer session for the Facebook for Business page, and highlights follow.
Will users of Facebook’s Messenger applications feel comfortable enough to send sawbucks via the apps, instead of stickers? TechCrunch shared screenshots captured by Andrew Aude, a computer-science student at Stanford University, confirming the existence of coding within the iOS version of the app that would enable payment processing.
Facebook chief technology officer Mike Schroepfer issued the social network’s strongest response to date to the controversy over a 2012 study in which the News Feeds of 689,003 randomly selected Facebook users were manipulated in terms of positive or negative stories to gauge their emotional effects, promising in a Newsroom post that changes would be made to the way Facebook conducts research, including clearer guidelines, review teams, training, and a portal for all of the company’s research.