Facebook appears to be testing what amounts to a free mobile ad unit for publishers, with posts in users’ mobile News Feeds that closely resemble mobile application install ads, aimed at enticing users to like publishers’ pages, under the heading, “Get Interesting News.”
The next posts from pages to be targeted in Facebook’s ongoing efforts to maintain the quality of its News Feed will be: posts actively seeking likes, comments, or shares; photos and videos that are repeatedly shared; and deceptive, spammy links.
An infographic from Facebook marketing expert Jon Loomer, published in January, has been rendered obsolete by the social network’s changes to the designs of its News Feed and desktop pages, so Loomer updated his infographic to account for the changes.
On Election Day 2010 in the U.S., Facebook featured an “I Voted” button that users could click to display a message that they had participated in the election, and a study by the University of California San Diego found that those messages drove an additional 340,000 or so voters to the polling stations. The social network extended the initiative for the 2014 Lok Sabha elections in India, which began Monday and run for nine days, with results to be announced May 16.
Will online food-delivery service Eat24 still have a Facebook page after 11:59 p.m. Monday? Probably not, if it sticks to what it wrote in a scathing blog post last week, ripping the social network for the changes to its News Feed algorithm that have hammered organic reach for page posts.
Why did Facebook never fully roll out the original redesign of News Feed it introduced last March, opting instead for the simpler version it began rolling out earlier this month? According to Director of Product Design Julie Zhuo, the quality of users’ screens had much to do with the design shift.
While photos remain the most common type of post for Facebook pages, and they continue to generate strong engagement, videos result in significantly higher engagement, yet they accounted for just 3 percent of pages’ posts in a recent study by social analytics firm Quintly, compared with 54 percent for photos.
Thursday is the first day of spring, and Facebook shared some spring-cleaning tips for users looking to tidy up their News Feeds, shine up their profiles, organize their notifications, and get their privacy settings in order.