How effective is Facebook’s Audience Network? A new study by Fiksu looked at the Audience Network performance of eight of its clients, finding that Audience Network ads outperformed News Feed and display in key areas such as average revenue per user and conversion rate.
Facebook’s redesigned right-hand-side ads, which it began rolling out in June, are drawing more eyeballs for longer periods of time, according to an eye-tracking test conducted for the social network by global market-research agency Millward Brown.
Facebook co-founder and CEO Mark Zuckerberg held his second public question-and-answer session Thursday at the company’s headquarters in Menlo Park, Calif., and topics that came up included whether or not Facebook will add a dislike button; the social network’s role in discussions about issues such as the deaths of Michael Brown in Ferguson, Mo., and Eric Garner in Staten Island, N.Y.; whether Graph Search will launch in other languages; and the controversial News Feed study by social scientists from Facebook, Cornell University and the University of California-San Francisco.
Quiz site PlayBuzz continued its surge in Facebook shares, vaulting to the top of NewsWhip’s ranking of publishers for November, and marking the first time since NewsWhip began compiling its rankings in August 2013 that neither The Huffington Post nor BuzzFeed occupied first place.
Facebook announced a host of new features aimed at encouraging publishers to share more content on the social network, introducing the ability to target posts by users’ interests, a way to eliminate posts that are out of date, a new Smart Publishing tool and improvements to domain insights.
Not content to let Instagram have all the survey fun, some Facebook users (including this writer) began seeing invitations atop their News Feeds to participate in a survey about their experiences with Facebook Login and applications.
With the Hispanic population becoming more and more of a force in the U.S., Facebook tapped media, content and technology research specialists Ipsos MediaCT for a closer look at how U.S. Hispanics communicate and consume media.
With changes to Facebook’s News Feed algorithm looming in January, aimed at cutting back promotional posts from pages, Likeable Local is targeting small and midsized businesses with its newest social media marketing tool, Likeable Local Pro.
Digital marketing agency 3Q Digital shared some insights about the Black Friday and Cyber Monday Facebook advertising performances of two of its clients, finding that while mobile accounted for most of the traffic, desktop News Feed ads were much costlier.
The bad news for advertisers on Facebook: The cost of advertising on the social network rose dramatically in November 2014 compared with November 2013, with aggregate average cost per thousand impressions (CPMs) seven times higher. The good news: Return on investment saw substantial gains, as well, according to the latest data from Kenshoo, a Facebook Strategic Preferred Marketing Developer.