A recent survey from multichannel loyalty and engagement platform PunchTab revealed that 75 percent of moms do NOT intend to use social media for back-to-school shopping this year. And yes, that includes Facebook. Whaaat?
Facebook has sharpened its focus on retailers in recent months, and the social network shared a guide for its Preferred Marketing Developers on the best way to target and position those advertisers in a post for the PMD News group.
The ALS Ice Bucket Challenge has been red-hot on Facebook, and the social network offered an update on just how hot, saying that 28 million users posted, commented on or liked related posts from June 1 through Aug. 17.
One of the biggest advantages that Facebook offers to advertisers is the ability to conduct precise interest targeting. Brands have the ability to target their Facebook updates directly to precise niche audiences based on people’s interests that they have shared with Facebook.
Writers for satire sites such as The Onion have become so adept at their craft that Facebook users routinely and erroneously share their posts as “real news,” and the social network is apparently testing a way to save those users from embarrassment.
Facebook, as you’ve probably seen, has been a boon to viral sharing site Upworthy. But has the Facebook News Feed algorithm now shifted against it? What happens next you have to see to believe. WhoIsHostingThis.com compiled an interesting infographic illustrating the history of the Facebook/Upworthy relationship.
You’ve probably seen videos making the round on your News Feed, with people getting doused with a bucket of ice water to raise awareness for Amyotrophic lateral sclerosis (ALS). Recently, Facebook Co-Founder and Chief Executive Officer Mark Zuckerberg responded to a challenge by New Jersey Gov. Chris Christie, and took the plunge.
“I love every single Facebook feature and every spammy post that shows up in my News Feed,” said NO ONE EVER. No matter if you are a dilettante dabbler or a Facebook fanatic, you undoubtedly at some point or another have asked yourself, “Why does Facebook do it that way? And why can’t I change it — even a little bit?” There may be some foot-stomping involved depending on your level of frustration. Facebook always has its reasons, of course, and while it claims to want the best user experience, the reality is that the company has a bottom line to meet and advertisers to keep happy. So what is a poor Facebook user to do (besides dump Facebook, but let’s not get crazy)? Call in the Social Fixer — that’s what!