Facebook reminded application developers that the end of the holiday season does not mean their efforts to attract more users must end, as well, and the social network also offered tips on successful engagement strategies for mobile apps.
Facebook’s redesigned like and share buttons helped contribute to a 47.44 percent rise in referrals driven by the social network to publishers in November, and Facebook saw its share of referrals skyrocket by 169.88 percent between November 2012 and October 2013, according to an analysis of more than 200,000 publishers reaching more than 250 million unique monthly visitors, by Shareaholic.
Queue the protests: Facebook warned page administrators that the changes to its News Feed algorithm it introduced earlier this week will likely cause lower organic reach, citing the number of posts competing for space in users’ News Feeds.
Facebook is bringing the functionality of its hide all button — which allows users to hide all posts from friends or pages without unfriending or unliking them, respectively — to a new unfollow button, which allows users to stop following other users’ public updates, TechCrunch reported.
Facebook detailed the changes to its News Feed algorithm that were reported earlier, saying in a Newsroom post that average referral traffic to media sites has leapt by more than 170 percent in the past year.
Facebook constantly tweaks its News Feed algorithm, which determines the posts users see in the most-trafficked section of the social network, and Digiday reported that its latest tweak was a favorable one for publishers.
Facebook has been conducting several surveys of late in order to improve its user experience, polling its users about News Feed in September, and introducing the Facebook Feedback Panel shortly thereafter for selected, invited users. Now, the social network is bringing the same process to its advertising offerings.
Facebook’s emphasis on mobile will not take a vacation for the holiday shopping season, as the social network offered some tips for marketers looking to incorporate mobile into their Facebook promotion mix in a post on the Facebook for Business page.