This may not be what anti-advertising Facebook users want to read, but Head of Measurement and Insights Brad Smallwood believes the social network has plenty of room for more ads.
Is There Room For More Ads On Facebook?
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Mediabistro Event
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here.
Build a Social Business with the Digital Producer at Anderson Cooper 360°
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. AdRoll Announces Self-Service Retargeting For Facebook News Feed Ads
AdRoll, a Facebook Exchange partner, announced Wednesday that it has rolled out ad retargeting in the News Feed. The company launched this capability earlier this month in beta, and opened it up to all AdRoll customers Wednesday. This way, advertisements can be tailored to target users’ activity off of Facebook.
Facebook COO Sheryl Sandberg Is No. 6 On ‘Forbes’ World’s 100 Most Powerful Women List
Facebook Chief Operating Officer Sheryl Sandberg managed to Lean In to a pretty prestigious list: Forbes’ The World’s 100 Most Powerful Women, where she ended up at No. 6.
Pandora Enables Automatic Sharing To Music Section On Facebook’s Revamped Timeline
Internet radio provider Pandora deepened its integration with Facebook, introducing the ability for its users to automatically publish their activity to the music section on the social network’s redesigned Timeline via Pandora.com or its applications for the iPhone and Android devices.
Why Life Without Facebook’s News Feed Algorithm Would Suck
Facebook has an algorithm (externally known as EdgeRank) that determines who sees which posts at which times. It’s meant to present users the content with which they’ll be most likely to engage. Many users hate it. Even more page administrators despise it. But can it actually help both? Yes. There’s already a site where every post (whether it’s from your best friend or a random brand) is weighted equally, and it’s called Twitter.
Unpublished Posts Can Now Be Created Via Facebook Page Composer
Facebook page administrators can now create unpublished posts, also known as dark posts, directly via the social network’s page composer.
Video StoryEngine Helps Brands Get ‘iNvolved’ With Videos On Facebook
Another way to promote brands through videos on Facebook and other social networks was introduced by iNvolved Media, a Facebook Preferred Marketing Developer: Video StoryEngine, which iNvolved described as a proprietary interactive video engagement layer that seamlessly operates across social, mobile, and premium Web content.
5 Facebook Consumer Interaction Drivers From Sigmund Freud
Sigmund Freud is famous for making society’s understanding of the conscious mind versus the unconscious mind popular. The conscious mind is associated primarily with our current moment of perceptions and awareness, while the unconscious mind largely motivates the actions in our lives — even if these motivational drivers are only available to us in a disguised form. If you compare the mind to an iceberg, as Freud often did, the unconscious is the large mass unexposed below water level. Humans: We are complex beings, aren’t we? Now let’s fast-forward about 100 years: How do we use Freud’s principles to create extremely successful and engaging social and mobile marketing solutions?
5 Changes That Would Greatly Improve Facebook
Many of Facebook’s more than 1 billion monthly active users would agree — the site is great, but could use some improvement. As users complain about ads, a cluttered and confusing interface, and several other things, there are a few things that Facebook could implement to make the site much more palatable. Here are five innovations (some possible, some rather imaginative) that we think would improve Facebook.
Facebook Designers On Building News Feed: ‘We Can Make This Better For People’
To build the redesigned News Feed, Facebook designers quarantined themselves into a plush living room-style office with a live feed of users testing out the new product. They didn’t really have a set plan, other than making the user experience simpler and better. Two designers recently spoke with Taxi, a site celebrating design, about the experience of creating the new Facebook News Feed.
