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Applied Web Analytics

Applied Web Analytics Starting July 22, learn a deeper knowledge of traditional web analytics measurement for online marketing and advertising and other digital tools including media and mobile devices. You'll learn how to select key performance indicators to measure your website, set goals and produce results, integrate analytic efforts into your marketing strategy and more. Register now!

WARNING: You Can’t Win a Mercedes-Benz CLA 45 AMG by Liking a Facebook Page

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Attention, Facebook users: If you really want to own a Mercedes-Benz CLA 45 AMG, you’ll have to buy one from a dealer, like everyone else. Facebook pages claiming that they are giving away the automobiles to users who enter contests by liking the pages, liking and sharing promotional posts, and choosing the colors of their cars in comments are scams, according to Hoax-Slayer.

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STUDY: Facebook Ad Campaigns Should Tell Stories

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Every picture tells a story, but what about every Facebook ad campaign? The social network teamed up with Strategic Preferred Marketing Developer and social media advertising technology firm Adaptly on a study in which two separate campaigns were run this past May for independent fashion and lifestyle website Refinery29. The results were detailed in a post on the Facebook for Business page.

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Using Facebook Ads To Boost Brand Awareness

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One of the most common objectives of Facebook ads is increasing brand awareness, and the social network’s marketing science team enlisted the help of more than 700 users from all around the world to evaluate more than 1,500 News Feed ads between October 2013 and this past March, from more than 350 campaigns. Advertising Researchers Neha Bhargava and Eurry Kim discussed their findings in a post on the Facebook for Business page.

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Facebook’s Controversial News Feed Emotions Study Draws Washington’s Attention

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A study Facebook conducted in 2012, along with Cornell University and the University of California-San Francisco, in which the researchers randomly selected 689,003 Facebook users and tinkered with the number of positive or negative stories that appeared in their News Feeds, has drawn quite a lot of attention over the past couple of weeks, most of it negative, and now the government is getting involved.

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