We all have “those” Facebook friends who muck up our News Feeds with all sorts of hoopla, from political rants and game achievements to oversharing TMI (too much information). Which posts are the most annoying? Well, Facebook probably has a good idea, as the latest survey from the Facebook Feedback Panel attempts to sort out the good, the bad, and the ridiculously annoying.
Facebook caught a great deal of flak when it introduced auto-play videos into the News Feed late last year, but they appear to be working for brands, as Adobe revealed in its Q1 2014 Social Intelligence Report that engagement with those videos was up 58 percent in the first quarter of 2014 compared with the fourth quarter of 2013, and up 25 percent year-over-year.
Facebook released version 9.0 of its flagship iOS application, and the most prominent new feature is the ability for users to reply directly to comments on posts by pages that have enabled the feature.
The latest solution to help users cut through the clutter of their multiple social media accounts comes from Sparksfly, which announced the release Wednesday of its social network consolidation tool, Sparksfly 2.2, on the iTunes App Store and Google Play.
Facebook appears to be testing what amounts to a free mobile ad unit for publishers, with posts in users’ mobile News Feeds that closely resemble mobile application install ads, aimed at enticing users to like publishers’ pages, under the heading, “Get Interesting News.”
The next posts from pages to be targeted in Facebook’s ongoing efforts to maintain the quality of its News Feed will be: posts actively seeking likes, comments, or shares; photos and videos that are repeatedly shared; and deceptive, spammy links.
An infographic from Facebook marketing expert Jon Loomer, published in January, has been rendered obsolete by the social network’s changes to the designs of its News Feed and desktop pages, so Loomer updated his infographic to account for the changes.
On Election Day 2010 in the U.S., Facebook featured an “I Voted” button that users could click to display a message that they had participated in the election, and a study by the University of California San Diego found that those messages drove an additional 340,000 or so voters to the polling stations. The social network extended the initiative for the 2014 Lok Sabha elections in India, which began Monday and run for nine days, with results to be announced May 16.