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Facebook Outlines Best Practices For Journalists

Justin Lafferty — Thu, 02 May 2013 15:52:04 +0000

As the recent tragedy in Boston showed, Facebook can be a valuable resource for journalists looking to spread the news, as well as to connect with readers and sources. Facebook recently published a thorough guide outlining the best practices for reporters on the social network.

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When News Breaks, How Does Facebook React?

Justin Lafferty — Fri, 26 Apr 2013 13:13:36 +0000

The recent tragedy at the Boston Marathon showed the expanding role of social media when it comes to the spreading of news. As Facebook users shared stories, photos, and videos, news sources worked hard to make sure the stories they posted were true. Representatives from ABC News and The Huffington Post talked with AllFacebook recently to discuss how they run their Facebook pages as news changes rapidly, such as during the bombing at the Boston Marathon and the search for the suspects.

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ABC News Hits 1 Million Facebook Fan Mark

Justin Lafferty — Thu, 18 Apr 2013 13:14:04 +0000

ABC News hit a significant milestone recently: 1 million Facebook fans. The news network has grown rapidly on Facebook, increasing its presence on the social network by 98.6 percent from last year.

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How Has Facebook Changed News Delivery?

Justin Lafferty — Mon, 25 Mar 2013 15:57:02 +0000

When Facebook introduced its redesigned News Feed, it did more than change how people view memes and photos of cats — it altered the way stories are seen. Now everyone can make news. But for those who make a living by spreading news, Facebook has changed the way stories are presented. Dean Praetorius, a senior editor with The Huffington Post, talked with AllFacebook about how the way news is presented on Facebook requires some changes to the traditional approach.

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Facebook Actually Does Help Deliver News

Justin Lafferty — Mon, 18 Mar 2013 14:54:55 +0000

Maybe Co-Founder and CEO Mark Zuckerberg’s comparison of News Feed to a personalized newspaper wasn’t too far off. According to the Pew Research Center’s State of the News Media 2013 report, Facebook is a key way that news outlets such as The Huffington Post, The Daily Mail, and Yahoo reach their readers. The report notes that major U.S. news sites get an average of 9 percent of their traffic from Facebook, compared with 4 percent when measured 15 months ago.

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Speculation Emerges About News Feed Changes Facebook Will Announce Thursday

David Cohen — Wed, 06 Mar 2013 10:55:33 +0000

What changes to its news feed will Facebook unveil at its press event Thursday at its headquarters in Menlo Park, Calif.? According to a Facebook employee, a social advertising industry source, and developers who spoke with TechCrunch, the big announcement involves new ways for users to filter their news feeds.

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What Makes A Story Successful On Facebook?

Justin Lafferty — Tue, 27 Nov 2012 15:47:13 +0000

National Public Radio has been wondering: What makes a story tick on Facebook? The company examined its geotargeted stories throughout July, August, and September, and found that nine types of stories in particular tended to do rather well on Facebook: place explainers, crowd pleasures, curiosity stimulators, news explainers, major breaking news, feel-good smilers, topical buzzers, provocative controversies, and awe-inspiring visuals.

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NewsWhip: Huffington Post Killing It On Facebook

Jennifer Moire — Wed, 24 Oct 2012 15:04:02 +0000

The mark of a successful news story in the Facebook era is what happens after a reader is finished with it. Enter NewsWhip, which compiled a list of the top “social monster” websites, which are are killing it as measured by Facebook interactions. BuzzFeed — which scored a spot on the list despite being a relative newbie to the scene — has all the details, including a handy infographic showing that The Huffington Post, the U.K.’s The Daily Mail, and Yahoo are leading the pack.

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Smaller News Sites Rely On Facebook For Exposure

Justin Lafferty — Fri, 14 Sep 2012 14:54:00 +0000

Print media may be a dying enterprise due to the Internet, but thanks to Facebook, some smaller news sources are actually gaining more exposure. A study of newspapers and websites in Chicago showed that the smaller sites derived one-half of their traffic directly from Facebook.

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Survey Says: Facebook Goofed, But Why The Long Political News Quiz?

David Cohen — Fri, 07 Sep 2012 14:55:41 +0000

Some Facebook users were invited to take a survey from the social network — in error, as it turns out — and the survey evolved into a quiz about political news.

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Facebook Adds News, Video Modules To ‘Posts By Others’ Section Of Timeline Pages

David Cohen — Wed, 11 Jul 2012 10:00:39 +0000

Facebook quietly added news and video modules to pages June 15, under the “posts by others” view of timeline , which display brand-related content users have been reading or watching in open graph applications.

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Facebook Plays Key Part In How People Discover, Share News

Justin Lafferty — Mon, 09 Jul 2012 15:23:26 +0000

It’s apparent that Facebook has changed the way people share information, and not just baby photos and event announcements. According to a study in the United Kingdom by the Reuters Institute, the social network is responsible for 55 percent of the country’s news sharing, beating out email and Twitter.

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INFOGRAPHIC: 59.5 Percent Of News Via Social Media Is From Facebook

Julie D. Andrews — Mon, 14 May 2012 16:39:28 +0000

Nearly 30 percent of Americans get their news from social media, according to a recent survey from Schools.com, which found that, among them, 59.5 percent of respondents get their news from Facebook, compared with 19.9 percent from Twitter, 12.7 percent from YouTube, and 11.6 percent from Google Plus.

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Taxes In Facebook News Feeds Aren’t A Certainty

Jackie Cohen — Mon, 16 Apr 2012 08:16:05 +0000

This year’s tax filing deadline in the U.S. approaches this Tuesday, so that means we can expect to see an increase in news feed posts on the topic over the next few days, right?

Actually, not all of us will see an increase, thanks to the way Facebook has upgraded its news feed algorithm. If you interact with any content concerning taxes, then, yes, you’ll see more posts about this year’s filing deadline of April 17.

We can only speculate about who’s likeliest to click on news feed posts concerning taxes. People busy filing at the last minute might be too busy with paperwork to check Facebook, or those same people could be turning to the social network to bond with others who’ve left things until the last minute.

That pattern assumes demographics dictate engagement with tax content, when in fact things might be more complicated: For example, folks who’ve already scored refunds might feel inclined to comment on posts by those feeling stressed out by their last-minute filings, audits or penalties.

We’ve asked Facebook whether the company’s data team has noted any patterns in status updates concerning taxes, and plan to update this post with anything we learn. We specifically inquired whether the social network has been able to pinpoint how positive peer pressure might have motivated more people to file earlier, pay off fines, clear up audits and so on.

Back in late 2010, Facebook played a role in a tax-related lawsuit that determined an individual’s taxation rate based on disclosures said party had made on his profile (oops!). Surely other cheaters have been nailed with the help of social media since then, although we’ve yet to find any exact statistics on this.

And that brings up a final note: Whereas invoking other seasonal topics in status updates might get brand marketers more visibility in news feeds due to the way Facebook’s algorithm works, the subject of tax filing season might help only some types of brands, and possibly do nothing for others.

A bar might enjoy excellent results from posting a status update related to escaping the stress of taxes, while brands that cater to those who still live with their parents might not show up in news feeds.

Readers, are you seeing any patterns in your Facebook news feed with respect to taxes?

Image courtesy of Shutterstock.

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40 Most Shared Political Articles On Facebook In 2011

Jackie Cohen — Wed, 14 Dec 2011 12:10:17 +0000

Facebook just posted a follow-up to the top 40 most shared news articles of the year, this time around focusing on politics.

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