A total of 47 percent of Facebook users get news on the social network, trailing Reddit (62 percent) and Twitter (52 percent), but due to the size of its user base, when looking at U.S. adults overall, Facebook blows away its social network competition, with 30 percent getting news from the site, and YouTube coming in a distant second, at 10 percent, according to the latest study from Pew Research Center.
Facebook has introduced several new features in recent weeks aimed at aiding the media industry, including Stories to Share, and the public feed application-programming interface and keyword insights API, but the 1,500 or so online publishers tracked by NewsWhip’s Spike content-discovery tool were already well on their way to a content explosion on the social network, with the top 20 publishers seeing a staggering increase in social interactions (likes, comments, shares) of 288 percent between September 2012 and September 2013.
The average Facebook user does not come to the social network in search of news, but he or she usually winds up discovering news anyway, as a new study from Pew Research Center, in collaboration with the John S. and James L. Knight Foundation, found that of the 64 percent of U.S. adults who are Facebook users, 47 percent of that group “ever” gets news from the social network, leading Pew to call 30 percent of U.S. adults “Facebook news consumers.”
Twitter has company in the real-time news-related social media arena, as Facebook Monday announced the rollout of two application-programming interfaces aimed at allowing news organizations to tap into its public posts in real-time: the public feed API, which displays a real-time feed of public posts for a specific word; and the keyword insights API, which tallies the total number of posts that mention a specific term during a specific time period, as well as enabling news organization to feature anonymous, aggregated results based on gender, age, and location.
Facebook’s efforts to simplify marketing and advertising on the social network took a giant leap forward with Thursday’s launch of the Facebook for Business page, a single destination for all of the information brands need to tap into Facebook’s vast advertising resources.
These days, news gets out at an alarming speed. We no longer have to wait for the evening news or the morning paper to find out what’s happening in the world around us. Within seconds of an event unfolding, we not only know what’s happening, but we’ve seen a flood of comments and opinions surrounding the event.
The most popular Facebook page in Australia in June, by likes, was Tourism Australia, which is not much of a surprise, considering the fact that the top category by likes Down Under is airlines, travel, and tourism, according to a study by digital ad agency Online Circle Digital.
News is in the news again for Facebook Monday, as sister blog Inside Facebook shared a reader’s tip about a new sidebar ad titled, “Get Important News,” and urging users to like three news-related sites.
The Council for Research Excellence became the latest group to attempt to define the relationship between television and Facebook and other social networks, finding that social media are more effective at driving viewership of new shows than existing ones.
As the recent tragedy in Boston showed, Facebook can be a valuable resource for journalists looking to spread the news, as well as to connect with readers and sources. Facebook recently published a thorough guide outlining the best practices for reporters on the social network.