Last week, the owner of a social media consultancy contacted me via LinkedIn to ask for tips on “articulating her Facebook pitch” to prospective clients. She has many clients, she said, who aren’t convinced that they need to have a presence on what is still the most popular social network. This woman clearly knows her stuff, so her inquiry made me realize that even though Facebook has such a dominant presence, many businesses still do not see its full potential.
If you aren’t up to date on the latest Facebook marketing strategies, you could be losing valuable marketing dollars as you spend your money aimlessly on expensive ads that no longer work. We’ve spent the past three years tracking some of the best marketing practices, however we have yet to compile a single resource for all of the Facebook marketers and advertisers. That’s all about to change.