What has the third-largest newspaper in the U.K. and the largest free newspaper in the world done to result in a fourfold increase in traffic coming from Facebook? Metro shared its Facebook strategies with the social network for a case study on its developers page.
Vine has added sound and motion to the popular microblogging website, Twitter. Learn how to bring your information to life in our Vine webcast on Wednesday, June 19 from 4-5 pm ET. In this one-hour webcast, Gemma Craven (left), EVP, New York group director at Social@Ogilvy will discuss best practices for using the visual social platform and share some of her team's successful vine videos. Register here. 
In an effort to clean up the clutter, Facebook introduced a redesigned News Feed Thursday. Co-Founder and CEO Mark Zuckerberg, ironically enough, compared the company’s vision to that of a newspaper. If users just want to see stories about Wall Street, they can flip to the business section. On this new Facebook News Feed, if users just want to see posts from their friends, they can simply select that, and their news feeds will only be populated by their personal connections. Facebook feels that this redesign will make it easier for users to access and read what they want.
U.K. newspaper The Guardian will pull the plug on its Facebook social reader application Monday, sending users who click on its links on the social network directly to its website, rather than to pages within Facebook.
The mark of a successful news story in the Facebook era is what happens after a reader is finished with it. Enter NewsWhip, which compiled a list of the top “social monster” websites, which are are killing it as measured by Facebook interactions. BuzzFeed — which scored a spot on the list despite being a relative newbie to the scene — has all the details, including a handy infographic showing that The Huffington Post, the U.K.’s The Daily Mail, and Yahoo are leading the pack.
The timing is uncanny, isn’t it? Shortly after the Twittersphere was aflame with a list of top 100 social media experts to follow on that social network, up popped this nifty list from The Huffington Post, offering suggestions for 50 bright stars of media to follow on Facebook in a nifty click-through slideshow.
The latest addition to the Facebook open graph applications bandwagon: USA Today+ Me.
The Wall Street Journal is bringing its content into the Facebook platform with its launch of the WSJ Social app, available free of charge during its first month thanks to exclusive launch advertiser Dell.
No matter whether you’re just a reader of newspapers or actually involved in the production of one, surely you’ve noticed how Facebook has become the standard method for attracting readers to news stories — so much that the American Society of Newspaper Editors has put out a list of ten best practices.
