Facebook’s latest acquisition is aimed at bolstering the quality of its video ads and premium video ads, as the social network announced that it has brought video-ad-technology company LiveRail into the fold.
Facebook Deputy General Counsel Chris Sonderby offered an update on the social network’s efforts to fight the request of a court in New York that issued a bulk search warrant for data from the accounts of 381 users, which began last July, in a Newsroom post.
Facebook announced a revamp of the way it ranks videos from both users and pages, with a focus on if users watched videos and for how long, adding that the change only applies to uploaded videos, and not links to videos, which are already treated in a similar fashion.
Many Facebook users will be happy to learn that the social network will soon roll out ad preferences, a tool that explains why specific ads are served to them and allows them to choose which interests should be used in determining the ads they see. However, some of those users may not be too thrilled with Facebook’s simultaneous announcement that it will also begin factoring in data from websites and applications outside of the social network, although it stressed that users can opt out of this form of ad targeting.
The tragic shootings in Las Vegas Sunday — which claimed the lives of two police officers, one civilian, and alleged shooters husband and wife Jerad Miller and Amanda Miller — also brought more pressure on Facebook from Daniel Gross, president of the Brady Campaign to Prevent Gun Violence, who pointed out that a May 8 Facebook post (pictured above) in which Jerad Miller announced that he was seeking a rifle had not been removed (it has since disappeared).
2014 FIFA World Cup Brazil kicks off Thursday (June 12), and Facebook will take soccer fans through the championship game July 13 with its new Trending World Cup hub, aggregating the best content related to the tournament in one place.