Unless you have your head in the sand, you know that Election Day is right around the corner — Nov. 6 to be exact. And as we close in on the end of what’s been dubbed the first social election, Facebook continues to prove that it’s more than just a place to tag friends in photos or share updates about family. The social network is a tool used in the presidential campaigns’ get out the vote efforts, known as GOTV to politicos.
Facebook application developers were in the spotlight for the second week in a row at the social network’s “Apps and Drinks” event held in Charlotte, N.C., Tuesday to coincide with the kickoff of the Democratic National Convention. A similar event was held last week at the Republican National Convention in Tampa, Fla.
As the nation heads into the final stretch of the 2012 election cycle, Democratic technology vendor NGP VAN introduced Social Organizing, a tool that adds a social layer to a campaign’s website and matches Facebook friends with information from voter registration records.