Facebook is looking to extend its reach into Hollywood’s television industry with its newest hire, Ryan Seacrest Productions Executive Vice President of New Media Sibyl Goldman, who joined the social network as head of entertainment partnerships, based at its office in the Playa Vista area of Los Angeles.
“Dancing with the Stars,” ABC’s hit reality competition series, reached an agreement with Facebook to tap into the two application-programming interfaces it announced last week, the public feed API and the keyword insights API, to display conversations from the social network during broadcasts.
Facebook is launching a new content group to work with the film and television industries, and new products on the way will make non-friend and non-public data more available, which should help films and TV shows become even more social, Manager of Strategic Partner Development Nick Grudin said at the Social TV Summit in Bel-Air, Calif., earlier this month.
The MTV Movie Awards on April 14 will feature the social network — and not the kind Justin Timberlake starred in. MTV will use Facebook to take viewers and fans behind the scenes of the event, as celebrities will share their experiences and users will be able to watch interviews with the stars through the site.