One of the most important groups on Facebook — in terms of marketing — is millennials. These young adults are the most active on Facebook and the people whom advertisers are trying to figure out. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, recently answered the question, “What do millennials like?”
Two weeks ago, on February 3rd, 2010, one woman, named Coral Anne, set out on a mission to create a Facebook fan page with more fans than Nickelback. At the time, we highlighted the page as part of an ongoing Facebook phenomenon. Diving deep into her psyche, she determined that what better way to upstage and simultaneously embarass Nickelback than to base her movement on an otherwise nondescript pickle. A few days ago, the mission proved successful.