Facebook continues to make strides in becoming the “cross-platform platform,” as today the company announced a way to track performance of advertising across devices. This will enable advertisers to see how people are balancing desktop, mobile and tablet before they make a conversion.
Do you want to play around with Facebook’s want button? Not every user of the social network can. In addition to a want button, Facebook is also testing a collect button, and another like button designed specifically for products.
Neiman Marcus and Rachel Zoe are giving Facebook users the chance to dress well.