Facebook Hopes Missed Calls Are A Good Thing For Advertisers Targeting Feature-Phone Users In High-Growth Markets
With two-thirds of the world’s mobile users still accessing Facebook and other social networks and websites via feature phones, the social network has had to get creative when it comes to advertising solutions to reach those users, many of which are in high-growth markets such as India, Brazil, Indonesia, Mexico, South Africa, and Nigeria. How creative? How about an ad unit based on missed calls?
It’s year in review time at Facebook, and Pope Francis donned the crown as the most-talked-about person or event globally, while Super Bowl XLVII took home the U.S. trophy, according to data released by the social network Monday.
No, I didn’t receive an email from Princess Zuckerberg asking me to save her family fortune from the hands of the rebel forces. This is not the typical Nigerian 419 scam. In this version, Facebook is unknowingly misleading its advertisers about its vaunted targeting abilities. If you buy ads targeting the U.S., it is now very likely that you are getting traffic from Nigeria and other parts of Africa, as well.
If you were asked to guess which country had the highest percentage of users of Opera mobile Web browser Opera Mini users accessing Facebook in October, would you have come up with Macau?
A man in in the Jigawa state of Nigeria was recently jailed for posting a pointed curse on his Facebook profile about the governor of Jigawa.