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Season Of Giving: Mark Zuckerberg, Priscilla Chan Behind 2013’s Largest U.S. Philanthropic Donation

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Facebook Co-Founder and CEO Mark Zuckerberg and his wife, Priscilla Chan, were responsible for the largest individual philanthropic donation in the U.S. in 2013 with their gift of 18 million class-A shares of Facebook stock to the Silicon Valley Community Foundation, which was valued at more than $992.2 million, according to The Chronicle of Philanthropy, as reported by The Tech Chronicles.

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Facebook’s Carolyn Everson On Right-Hand-Side Ads, Mobile, Instagram, And Hashtags

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Facebook Vice President of Global Marketing Solutions Carolyn Everson touched upon several topics in a conversation with Ad Age, including the future of right-hand-side ads, the social network’s mobile advertising prospects, potential advertising on Facebook-owned photo-sharing network Instagram, and possible monetization of Facebook’s new hashtags.

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Facebook Trying To Give Users More Control, Richer Experiences With Apps

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People are increasingly engaging with Facebook-connected applications such as Pandora, Nike+, and Endomondo. They want to be able to tell more stories using these apps, but they also desire more control over how the apps post to Facebook and what information is accessed. On the eve of the Facebook platform’s sixth anniversary, the company discussed how it has brought third-party developers into the fold and what’s next for Facebook-connected apps.

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5 Facebook Consumer Interaction Drivers From Sigmund Freud

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Sigmund Freud is famous for making society’s understanding of the conscious mind versus the unconscious mind popular. The conscious mind is associated primarily with our current moment of perceptions and awareness, while the unconscious mind largely motivates the actions in our lives — even if these motivational drivers are only available to us in a disguised form. If you compare the mind to an iceberg, as Freud often did, the unconscious is the large mass unexposed below water level. Humans: We are complex beings, aren’t we? Now let’s fast-forward about 100 years: How do we use Freud’s principles to create extremely successful and engaging social and mobile marketing solutions?

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