The first part of 2014 FIFA World Cup Brazil took place during the second quarter, and advertising efforts on Facebook during soccer’s main event was a topic of conversation during the company’s second-quarter earnings call Wednesday.
Germany edged Argentina to win the soccer portion of 2014 FIFA World Cup Brazil, and according to social marketing and analytics platform Engagor, Kia Motors came from behind to edge Nike in the battle for brand mentions among World Cup sponsors.
Just do it? Nike has when it comes to mentions of 2014 FIFA World Cup Brazil sponsors on Facebook and Twitter since the start of the tournament June 12, according to data from social marketing and analytics platform Engagor.
Facebook Co-Founder and CEO Mark Zuckerberg and his wife, Priscilla Chan, were responsible for the largest individual philanthropic donation in the U.S. in 2013 with their gift of 18 million class-A shares of Facebook stock to the Silicon Valley Community Foundation, which was valued at more than $992.2 million, according to The Chronicle of Philanthropy, as reported by The Tech Chronicles.
How many of the Fortune 500 companies have accounts on Facebook-owned photo-sharing network Instagram? According to digital intelligence firm TrackMaven, the answer is 123, and of those 123, 112 (or 91 percent) have posted at least once, and 17 percent (85) posted in the 30 days leading up to Sept. 17.
U.S. Men’s National Soccer Team and Sunderland Forward Jozy Altidore, Denver Nuggets Power Forward Kenneth Faried, and San Francisco 49ers Running Back Marcus Lattimore may play different sports, but they all suit up with startup FanTree when it comes to selling unique gear that they help design through flash sales.
The Nitrogram 50, a list of the 50 most popular brands on Facebook-owned photo- and video-sharing network Instagram, went live to the public Monday, with athletic apparel and footwear giant Nike topping the charts by a wide margin.
Facebook Vice President of Global Marketing Solutions Carolyn Everson touched upon several topics in a conversation with Ad Age, including the future of right-hand-side ads, the social network’s mobile advertising prospects, potential advertising on Facebook-owned photo-sharing network Instagram, and possible monetization of Facebook’s new hashtags.
People are increasingly engaging with Facebook-connected applications such as Pandora, Nike+, and Endomondo. They want to be able to tell more stories using these apps, but they also desire more control over how the apps post to Facebook and what information is accessed. On the eve of the Facebook platform’s sixth anniversary, the company discussed how it has brought third-party developers into the fold and what’s next for Facebook-connected apps.