Every picture tells a story, but what about every Facebook ad campaign? The social network teamed up with Strategic Preferred Marketing Developer and social media advertising technology firm Adaptly on a study in which two separate campaigns were run this past May for independent fashion and lifestyle website Refinery29. The results were detailed in a post on the Facebook for Business page.
A Facebook Strategic Preferred Marketing Developer has a new president Thursday, as social advertising and optimization provider Adaptly announced that former The Daily Mail Online Chief Marketing Officer Sean O’Neal will assume the role.
Fresh off Adaptly’s introduction of its Momentum analytics tool for Facebook and other social networks, we spoke with Co-Founder and Chief Executive Officer Nikhil Sethi about what makes his company’s approach to a progressively more crowded field different.