These days, news gets out at an alarming speed. We no longer have to wait for the evening news or the morning paper to find out what’s happening in the world around us. Within seconds of an event unfolding, we not only know what’s happening, but we’ve seen a flood of comments and opinions surrounding the event.
Just because Facebook users may not necessarily be able to afford something, that doesn’t mean they won’t like the brand’s Facebook page. Analytics provider Socialbakers reports that luxury brands still account for eight of the top 10 automobile brands on Facebook in terms of likes, with BMW topping the field at 13,554,778.
Facebook may have started out as a way for people to connect with their friends, but in the process of becoming the world’s largest social network, it has evolved into the greatest marketing platform on earth. The key to the success of its marketing platform lies within two core elements: the social graph, and reach.
Facebook has come under fire recently, as several advertisers pulled their campaigns in light of pages promoting hate speech against women on the site. The company responded to this criticism Tuesday, saying that Facebook will start working harder to prevent those kinds of posts and pages from coming to light. Facebook will work with legal experts, as well as women’s rights groups, to better train the teams that deal with feedback on these issues, and it will open up the lines of communication with groups that have faced discrimination.
Social media agency Pandemic Labs created its own take on Facebook analytics from scratch, resulting in Watchtower, a comprehensive tool that allows page administrators to analyze their pages, as well as those of their competitors.
Unlike General Motors, many automotive brands have been supportive of marketing via Facebook, and it shows. New statistics from social benchmarking platform Unmetric show that Audi and Mercedes Benz USA have been two of the most effective automotive companies on Facebook, while Infiniti is the fastest-growing car company on the social network.
After General Motors pulled its Facebook advertising, other car makers have said they recognize the value of social marketing. The latest? Nissan, which Advertising Age reports is heavily including Facebook in its marketing plans for the upcoming year.