Several nonprofits have found success marketing and getting recognition through Facebook. ShortStack recently blogged about how nonprofits can create and manage Facebook pages that not only build awareness of the organizations, but motivate donors to give.
Causes tend to succeed when properly marketed on Facebook. The social network showed just how powerful the two forces are when combined, publishing a case study about Movember — a movement where men grow mustaches in November to raise awareness and money for men’s health issues, specifically prostate and testicular cancer. Last year, Movember used Facebook for the campaign, earning more than $14 million for the cause.
Nonprofits have barely gotten started building a presence, a new report suggests.