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Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Facebook, Movember Teamed Up To Raise Millions For Men’s Health

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Causes tend to succeed when properly marketed on Facebook. The social network showed just how powerful the two forces are when combined, publishing a case study about Movember — a movement where men grow mustaches in November to raise awareness and money for men’s health issues, specifically prostate and testicular cancer. Last year, Movember used Facebook for the campaign, earning more than $14 million for the cause.

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