In March, Facebook released a guide for causes and nonprofits, advising them on how to reach Facebook users with their pages. The social network announced Wednesday that the guide is now available in four additional languages.
Advice for businesses on Facebook is plentiful, but nonprofit organizations face their own, unique challenges. With this in mind, the social network released a guide Wednesday aimed at helping nonprofits connect with users, as well as a case study featuring the successful efforts on Facebook by grassroots advocacy movement Movember.
Several nonprofits have found success marketing and getting recognition through Facebook. ShortStack recently blogged about how nonprofits can create and manage Facebook pages that not only build awareness of the organizations, but motivate donors to give.
Brands love to connect with Facebook friends in a variety of ways — through discounts, conversation, applications, and crowdsourcing, among others. But some brands are finding that the social good is also an effective way of building relationships with their fans. Social Reality, which creates apps for several Fortune 500 companies, talked with AllFacebook about how brands have built awareness by working with those who have liked the page for charitable causes.
As part of the expansion agreement Facebook reached with its headquarters city of Menlo Park, Calif., the social network agreed to create a $500,000 foundation. Facebook added $100,000 to that total Tuesday and announced grants of $2,500 to $5,000 to 42 nonprofit organizations in Menlo Park and East Palo Alto, Calif.
While countless businesses and brands are using Facebook’s platform for profit, many others are utilizing the social network for a selfless cause. Facebook recently pointed out a few organizations that are making a positive difference while using open graph technology.
Despite the strides Facebook has made on both sides of the job-search front, the social network remains a distant third when it comes to job postings, well behind LinkedIn and Twitter, according to the latest data from software-as-a-service social recruiting solution Bullhorn Reach.