The lobby of The Carlton Hotel in New York is the home of the first-ever digital Instagram holiday tree, a joint initiative by the hotel, social marketing platform PromoJam, Caravan Stylist Studio, and 30 top fashion designers.
Contrary to popular belief, there is still a substantial teen population on Facebook, and the social network teamed up with Canadian nonprofit organization MediaSmarts on “Think Before You Share,” a guide and tip sheet aimed at helping Facebook’s younger users decide what to share or not share online.
Like most nonprofits, the PKD Foundation aims to raise awareness of the issue it seeks to solve. Greater awareness leads to greater interest from scientists, politicians, and potential donors in working for a cure.
The holiday season is the season of giving, and Charitable Checkout developed a solution for brands on Facebook to incorporate giving into their marketing efforts by offering users of the social network rewards for donating to causes.
A study of social logins by Gigya, a Facebook Preferred Marketing Developer, arrived at conclusions similar to those in a similar study earlier this month by user-management platform Janrain: Login with Facebook is still dominant, but challengers such as Google Plus Sign-In are carving into its lead.
Fans of fast-moving consumable goods (think everything from meat to candles to sponges), travel, and nonprofits are the most social with each other when it comes to shares from Facebook fan posts, according to data from social media analytics platform Socialbakers.
In March, Facebook released a guide for causes and nonprofits, advising them on how to reach Facebook users with their pages. The social network announced Wednesday that the guide is now available in four additional languages.
Advice for businesses on Facebook is plentiful, but nonprofit organizations face their own, unique challenges. With this in mind, the social network released a guide Wednesday aimed at helping nonprofits connect with users, as well as a case study featuring the successful efforts on Facebook by grassroots advocacy movement Movember.
Several nonprofits have found success marketing and getting recognition through Facebook. ShortStack recently blogged about how nonprofits can create and manage Facebook pages that not only build awareness of the organizations, but motivate donors to give.