Facebook and Instagram reacted swiftly to appeals last week by advocacy groups Mayors Against Illegal Guns and Moms Demand Action for Gun Sense in America, announcing new educational and enforcement measures regarding discussions on the social networks about commercial activity, particularly when it involves regulated items, such as guns.
One of Facebook’s Ten Stories that it shared Tuesday to mark its 10th anniversary focused on Sevenly, a lifestyle apparel brand that relies heavily on Facebook for marketing and donates $7 from every sale to one of the charities it supports.
Facebook began rolling out a feature Monday allowing nonprofits to include “Donate Now” buttons on their pages, which permits users of the social network to contribute directly to those groups.
The lobby of The Carlton Hotel in New York is the home of the first-ever digital Instagram holiday tree, a joint initiative by the hotel, social marketing platform PromoJam, Caravan Stylist Studio, and 30 top fashion designers.
Contrary to popular belief, there is still a substantial teen population on Facebook, and the social network teamed up with Canadian nonprofit organization MediaSmarts on “Think Before You Share,” a guide and tip sheet aimed at helping Facebook’s younger users decide what to share or not share online.
Like most nonprofits, the PKD Foundation aims to raise awareness of the issue it seeks to solve. Greater awareness leads to greater interest from scientists, politicians, and potential donors in working for a cure.
The holiday season is the season of giving, and Charitable Checkout developed a solution for brands on Facebook to incorporate giving into their marketing efforts by offering users of the social network rewards for donating to causes.
A study of social logins by Gigya, a Facebook Preferred Marketing Developer, arrived at conclusions similar to those in a similar study earlier this month by user-management platform Janrain: Login with Facebook is still dominant, but challengers such as Google Plus Sign-In are carving into its lead.
Fans of fast-moving consumable goods (think everything from meat to candles to sponges), travel, and nonprofits are the most social with each other when it comes to shares from Facebook fan posts, according to data from social media analytics platform Socialbakers.