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5 Facebook Consumer Interaction Drivers From Sigmund Freud

MarkSpangler

Sigmund Freud is famous for making society’s understanding of the conscious mind versus the unconscious mind popular. The conscious mind is associated primarily with our current moment of perceptions and awareness, while the unconscious mind largely motivates the actions in our lives — even if these motivational drivers are only available to us in a disguised form. If you compare the mind to an iceberg, as Freud often did, the unconscious is the large mass unexposed below water level. Humans: We are complex beings, aren’t we? Now let’s fast-forward about 100 years: How do we use Freud’s principles to create extremely successful and engaging social and mobile marketing solutions?

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Facebook’s Page Admin Panel Trades Mediocrity for Monetization

RobKischuk

The notifications panel on Facebook’s page admin panel wasn’t ideal. The hodgepodge mix of recent fan engagement with your posts was imperfect, confusingly splitting likes from comments for each post. This tended to work well for smaller pages posting less frequently, but on larger pages with multiple posts per day, notifications bordered on useless, and clicking on them led to an even more confusing list of notifications from the past week.

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HOW TO: Block Event Invites From A Friend

CalendarIcons

Tired of event invites from friends you haven’t talked to in three years who live across the country? There’s a way to fix that, without having the awkward conversation asking them to stop inviting you. Facebook recently made it harder for event administrators to invite large swaths of friends — a move that social media expert Mari Smith said might have been an attempt to combat the problem of unwanted event invites. But there’s a way to block invites based on who is sending them.

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