Facebook’s decision to kill notifications has had lasting effects on developers, effectively killing most virality for the application Platform (although there are still plenty of applications growing through feed optimization). The other major change that developers have been preparing for is the shift of requests from the homepage to the inbox. Now Facebook has updated the Developer Roadmap, stating that the requests “will be transitioned to a new notification area”.
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Just over 24 hours after Facebook turned off application notifications, developers are reporting a dramatic decrease in traffic. Speaking to a number of developers, we’ve heard traffic has decreased in the range of 10 to 50 percent, depending on the application, most hovering between an 18 to 27 percent decrease. While our poll sample was small, Facebook developers are now entering the “post-notifications era”. So what does this mean?
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Monday is the day that application notifications will finally be removed from the Facebook platform. While some developers are on edge, as they are concerned about the negative impact that the loss of notifications will have, Facebook is providing developers with advice on how to adjust. The primary piece of advice is to use the homepage counters, dashboard news stories, and request access to users’ email addresses.
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This afternoon Facebook is announcing an extended set of features for developers including a new Inbox API and Notification API. The first announcement is a big one: “The Inbox API allows you to access your users’ messages, once they grant your application the new read_mailbox extended permission.” That means we could soon see a ton of new applications built around managing users’ Facebook inboxes. The one downside of this new feature is that applications cannot currently send messages.
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