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Facebook’s Strategy: Growth In Desktop, Core, Mid-Core Games

SeanRyanGDC

Facebook has a sizable share of the games market, but it wants more. Most of the people who pay for games on Facebook are casual gamers, with titles such as King.com’s Candy Crush Saga at the forefront. But as Sean Ryan (pictured), Facebook’s director of games partnerships, discussed at the Game Developers Conference Tuesday in San Francisco, the company wants to become a bigger player in the games market through more action and console-like games.

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Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

More Console Style Games Looking To Move To Facebook

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Currently, most popular Facebook games differ greatly from console video games. There are bubble shooters and several iterations of “with Friends,” and these games are, for the most part, fairly simple. But Reuters writes that more complex, visual games could make their way to the social network this year. A few developers are looking to bring more console-quality gaming to Facebook.

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