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Facebook’s Strategy: Growth In Desktop, Core, Mid-Core Games

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Facebook has a sizable share of the games market, but it wants more. Most of the people who pay for games on Facebook are casual gamers, with titles such as King.com’s Candy Crush Saga at the forefront. But as Sean Ryan (pictured), Facebook’s director of games partnerships, discussed at the Game Developers Conference Tuesday in San Francisco, the company wants to become a bigger player in the games market through more action and console-like games.

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Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!

More Console Style Games Looking To Move To Facebook

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Currently, most popular Facebook games differ greatly from console video games. There are bubble shooters and several iterations of “with Friends,” and these games are, for the most part, fairly simple. But Reuters writes that more complex, visual games could make their way to the social network this year. A few developers are looking to bring more console-quality gaming to Facebook.

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