It’s the last weekend of the 2012 presidential campaign, and Facebook wants you to stay connected to the latest news and connect with friends around your favorite candidates via the app center.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
A while after President Barack Obama’s social media team announced its Facebook application, Republican challenger Mitt Romney came out with his own way of reaching out to those on the social network. But just like any other Facebook app, Romney’s and Obama’s open graph functions want your information. A study by Secure.me analyzed the Obama 2012 app and Romney’s Commit to Mitt app, finding out which side requests more Facebook data from its users.
The race for the U.S. presidency is increasingly being fought on Facebook. President Barack Obama‘s team used the social network this weekend, launching an interesting way to drive traffic to the Obama 2012 application, while giving users a tangible reward. When users connect with Obama via Facebook, they can get a free car magnet.
Facebook’s open graph became a part of President Barack Obama’s campaign platform Thursday, as the incumbent’s campaign launched the Obama 2012 Facebook application (o users of the social network can share the fact that they are watching Thursday night’s acceptance speech.
